Building company culture
| Case Study
Increased employee engagement with an intelligent communication platform
HOW IT STARTED
“If everything is a priority, then nothing is,” says Rochelle Raven, senior director of global internal communications at Hilton. Before Firstup, the award-winning hotel group, operating 7,000 properties and employing more than 400,000 people around the world, Hilton was sending team members more than 1,600 communications a year—or more than 30 a week.
“Not only is that level of communication challenging for our team members operationally,” Rochelle says, “but it was driving down engagement, resulting in some of our most critical communications being lost.”
WHERE THEY LANDED
Now, thanks to intelligent content delivery enabled by their Firstup intelligent communication platform, Hilton is sending out less communications than before—and engagement is growing.
“We’ve reduced content by 80 percent in a year, and we’re continuing to drive up engagement”
Watch the video for the full story.