How Hilton cuts through the noise

“If everything is a priority, then nothing is,” says Rochelle Raven, senior director of global internal communications at Hilton. Before Firstup, the award-winning hotel group, operating 7,000 properties and employing more than 400,000 people around the world, Hilton was sending team members more than 1,600 communications a year—or more than 30 a week. 

“Not only is that level of communication challenging for our team members operationally,” Rochelle says, “but it was driving down engagement, resulting in some of our most critical communications being lost.”