| Case Study

JetBlue takes employee experience to new heights

Personalized comms for every team member, on the ground and in the air

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How it started

‘The heart and soul of JetBlue’

Headquartered in New York City and flying to more than 100 destinations across the US, Latin America, and Europe, JetBlue is a workforce on the move. No matter where their 25,000 employees are located, whether a flight attendant on the NYC to Amsterdam route, or a Tech Ops team member on the ground at JFK, JetBlue wants them to feel they’re part of one team.

“Our crew members are the heart and soul of JetBlue, and they represent us out in the world with our customers,” said Lynn Andriani, manager of internal content at JetBlue. “They’re what makes JetBlue, JetBlue. So we want to celebrate that and make them feel how valued they are.”

Snack Service

Where they landed

‘What they do matters’

With On The Fly, their custom-branded intelligent communication platform by Firstup, JetBlue can send all communications—from critical updates to inspiring recognition stories—to the right person at the right time. The platform also allows them to target unique employee profiles based on role, location, and more.

“It’s a great feeling to make them feel connected,” Lynn said, “to let them know what they do at JetBlue matters, and that they’re a part of something much bigger than themselves.”



Founded as New York City’s hometown airline in 2000, JetBlue is now a global, award-winning travel company with more than 25,000 employees. JetBlue flies to more than 100 destinations across the United States, Latin America, the Caribbean, the United Kingdom, and Europe.
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