Raising profiles through employee advocacy
| Case Study
Uniting employees during a merger under one platform
HOW IT STARTED
“Our vision is for our employees to be able to access news and information wherever they are, at whatever time, and we want them to have personalized news tailored to their needs and their wants,” explains Jennifer Harrison, Associate Director of Internal Communications at IQVIA. In October of 2016, the organization experienced an enormous change with a merger, which resulted in different IT and HR systems and a lack of communication to employees. Before Firstup, IQVIA relied heavily on email and couldn’t measure whether their communications reached employees.
WHERE THEY LANDED
Firstup transformed the way IQVIA communicates with its employees. Creating and distributing content is now easier and more efficient. IQVIA uses the Firstup platform to send emails to all employees with the bulk upload feature and have analytics to know how they are performing. They also send push notifications to employees for the most important news. “Since we launched the Firstup platform, we’ve been able to reach all employees with content,” says Jennifer. “Out of our 58,000 employees, at the nine-month mark we had 50,000 active users, which means they saw content on the web, via email, or on the app.”