| Case Study

Driving business forward with comms

Uniting employees during a merger under one platform

How it started

Too many emails, too little measurement

“Our vision is for our employees to be able to access news and information wherever they are, at whatever time, and we want them to have personalized news tailored to their needs and their wants,” explains Jennifer Harrison, Associate Director of Internal Communications at IQVIA. In October of 2016, the organization experienced an enormous change with a merger, which resulted in different IT and HR systems and a lack of communication to employees. Before Firstup, IQVIA relied heavily on email and couldn’t measure whether their communications reached employees.

Where they landed

A personalized experience for every employee

Firstup transformed the way IQVIA communicates with its employees. Creating and distributing content is now easier and more efficient. IQVIA uses the Firstup platform to send emails to all employees with the bulk upload feature and have analytics to know how they are performing. They also send push notifications to employees for the most important news. “Since we launched the Firstup platform, we’ve been able to reach all employees with content,” says Jennifer. “Out of our 58,000 employees, at the nine-month mark we had 50,000 active users, which means they saw content on the web, via email, or on the app.”

Key Insights

Strategies for success

Ensure employees have 24/7 access to information, wherever they are

Personalize how you reach employees to increase engagement

Publish all communications from one place to all your channels



IQVIA is an American multinational company serving the combined industries of health information technologies and clinical research. It has a network of more than 50,000 employees in approximately 100 countries, and as of 2017, IQVIA was reported to be one of the world’s largest Human Data Science Companies.

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