Why Firstup

The best companies communicate with Firstup

Firstup delivers personalized communication and data insights to improve the employee experience at every moment that matters

Trusted by 40 of the Fortune 100 - and many more
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Industry Leader

The intelligent communication platform

Firstup is transforming the way companies reach and engage their employees. Our intelligent communication platform activates employee data to create hyper-personalized experiences throughout the employee lifecycle.

Why Firstup

Why Firstup is different

Our Vision

Firstup brings modern, data-driven consumer marketing principles and activation to the workforce for better employee experiences

Unified Communication Platform

Firstup is purpose-built to deliver hyper-personalized communications across the entire employee journey

Market Leader

With over 40 of the Fortune 100 as customers, Firstup has deep industry expertise and a proven track record of customer success

Intelligent Personalization

Firstup is the only platform built to activate both attribute and behavior-based data to intelligently orchestrate hyper-personalized journeys

Actionable Employee Insights

Gain insights across the employee journey and take action to drive stronger engagement and increase productivity

Unified Employee Profile

A unified profile that continuously updates and learns from employee attributes and engagement data for personalized segmentation

How our customers drive growth with Firstup

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“Today, as employees feel overwhelmed and overworked, a next-generation intelligent communication platform like Firstup is a very hot commodity.”
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Josh Bersin
Founder and CEO | The Josh Bersin Company

Firstup named a Leader and Product of Choice for Intranets

Firstup empowers communicators, HR teams, and IT leaders to deliver personalized employee experiences, powered by real-time engagement data. That’s why Gartner and Clearbox named Firstup as a leader in intranet solutions.

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Our customers are raving fans

Industry giants—including Amazon, Dow, Ford, and Hilton—rely on Firstup to connect with 18 million employees, deliver personalized communications, and gain valuable insights to enhance engagement. Firstup has a 4.7/5 star rating on Gartner Peer Insights, and over 90% of customers recommend the platform.

What our customers are saying on G2

Discover how Firstup can transform the employee experience through intelligent communication and personalized journeys


Leading HR Industry Analyst Josh Bersin Highlights the Need for Intelligent Communication Platforms