Forrester's Total Economic Impact™ of Firstup delivers 398% ROI.

Get the Report
Powered by award-winning AI

Activate your workforce with
intelligent communication

Activate your workforce and drive critical business outcomes by delivering the right message to the right people at the right time, including hard-to-reach frontline employees.

Firstup brand video

Intelligent communication that drives business outcomes

Firstup turns important communications into completed actions and the outcomes that follow

Reduce attritionImproved communication leads to more engaged employees, which improves retention, lowers replacement costs and leads to better customer and patient outcomes.
Improve safetyKeep employees informed, engaged, and ready to act on important safety updates. Track engagement and compliance in detail, then use those insights to address improvement opportunities and build a safer workplace.
Increase productivityAI-powered campaign creation and targeting reduces time spent on content creation while increasing communication effectiveness, letting your teams do more. AI Search delivers instant answers to employee questions, saving tens of thousands of hours per week.
Forrester Stats Block Logo

Proven results

A Forrester Total Economic Impact™ (TEI) study, based on interviews with eight decision-makers across healthcare, manufacturing, distribution, and retail, quantified the economic impact of Firstup for a 10,000-employee organization over three years. The study found measurable value driven by improvements in frontline retention, employee productivity, and workplace safety.

Savings breakdown of the top three benefit categories:

$8.9M

savings for a 10,000-employee organization over three years

-
-
0
1
2
3
4
5
6
7
8
9
.
,
+
%
b
$
-
-
0
1
2
3
4
5
6
7
8
9
.
,
+
%
b
$
-
-
0
1
2
3
4
5
6
7
8
9
.
,
+
%
b
$

in avoided frontline turnover costs

-
-
0
1
2
3
4
5
6
7
8
9
.
,
+
%
b
$
-
-
0
1
2
3
4
5
6
7
8
9
.
,
+
%
b
$
-
-
0
1
2
3
4
5
6
7
8
9
.
,
+
%
b
$

improvement in productivity

-
-
0
1
2
3
4
5
6
7
8
9
.
,
+
%
b
$
-
-
0
1
2
3
4
5
6
7
8
9
.
,
+
%
b
$
-
-
0
1
2
3
4
5
6
7
8
9
.
,
+
%
b
$

from a reduction in serious safety incidents

Trusted by top global brands
Universal employee profile

Workforce intelligence that compounds over time

Harnesses proprietary profiles, preferences, and engagement data to personalize delivery and improve outcomes.

Firstup AI

Increase productivity with award-winning AI assistants

Every employee gets an assistant that surfaces answers efficiently and takes action, every communicator gets a partner who creates and targets campaigns in minutes, and every leader gets proof that it's all driving results.

Consumer-grade personalization at scale

Move each person to act

Cut through the noise with content personalized to each employee’s role and location. Urgent safety, compliance, policy, and operations updates get seen and acted on, so employees stay aligned, connected, and safe.

Rich analytics and insights

Measure impact

Track reach, acknowledgements, and sentiment in real time to show leaders what landed, who acted, and where risk remains.

Journey orchestration

Move employees from first step to finish line

Swap one-size-fits-all campaigns for automated, personalized journeys that guide each employee from awareness to action.

Built for the frontline

Meet employees where they work. From smartphones to break room screens, Firstup reaches everyone.

Employee appMobile-first communication that travels with your workforce wherever they go.
Personalized homepagesDeliver deeply personalized workspaces for employee tools, tasks, resources, training, and company content.
Employee emailEmail that breaks through inbox chaos with intelligent timing and targeted relevance.
Digital signageCapture attention with targeted messages on screens where frontline workers gather.

Seamlessly integrates with your systems

Firstup connects to the systems your teams already run, integrating seamlessly with your tech stack including platforms like Microsoft, Workday, ServiceNow, SAP, and Dayforce, so communication, data, and action flow through the tools people use every day.

Connecting teams from the frontline to the front office

When workforces are scattered across sites, shifts and roles, these industries rely on Firstup to bridge strategy to execution and deliver critical business outcomes.

Firstup for healthcare

Keep care teams connected and informed

Improve patient outcomes with timely updates that reach every healthcare worker wherever they are.

  • Deliver urgent communications instantly across shifts and locations
  • Reduce burnout with streamlined access to essential resources
  • Improve patient care by ensuring critical updates don’t get missed
Firstup for manufacturing

Connect every shift, site, and production line

Get critical information to the floor instantly—improving safety, driving retention, and keeping output on target.

  • Send targeted alerts by role, shift, or location
  • Bridge language gaps with automatic translation
  • Centralize access to critical tools and processes
Firstup for hospitality

Empower and engage teams to exceed guest expectations

Connect dispersed hospitality workforces with mobile-first comms that improve service and reduce turnover.

  • Share role-specific updates with employees and franchisees in real time
  • Recognize achievements to boost engagement and retention
  • Equip staff with quick access to schedules, SOPs, and training
Firstup for retail

Keep every store, shift, and associate in sync

Engage retail teams with targeted communication that drives performance and retention.

  • Reach frontline associates wherever they work—mobile, POS, or signage
  • Improve onboarding and training for faster ramp-up
  • Track engagement to fine-tune initiatives across locations

Hear from Firstup customers

Leading teams share how they turned communication chaos into workforce clarity.

Industry recognition

Recent awards & recognition

2026 AI Breakthrough Award winner
Choices Awards Badge 202 Report Leading Product
Comms Excellence ClearBox Choices Badge 2026
LighthouseAward-2026
Frontline & Mobile Focus ClearBox Choices Badge 2026

See what real workforce engagement looks like

Join the world’s top brands using Firstup to connect, engage, and activate their workforce.