Activate your workforce with
intelligent communication
Activate your workforce and drive critical business outcomes by delivering the right message to the right people at the right time, including hard-to-reach frontline employees.

Intelligent communication that drives business outcomes
Firstup turns important communications into completed actions and the outcomes that follow
Proven results
A Forrester Total Economic Impact™ (TEI) study, based on interviews with eight decision-makers across healthcare, manufacturing, distribution, and retail, quantified the economic impact of Firstup for a 10,000-employee organization over three years. The study found measurable value driven by improvements in frontline retention, employee productivity, and workplace safety.
Savings breakdown of the top three benefit categories:
$8.9M
savings for a 10,000-employee organization over three years
in avoided frontline turnover costs
improvement in productivity
from a reduction in serious safety incidents





Workforce intelligence that compounds over time
Harnesses proprietary profiles, preferences, and engagement data to personalize delivery and improve outcomes.
Increase productivity with award-winning AI assistants
Every employee gets an assistant that surfaces answers efficiently and takes action, every communicator gets a partner who creates and targets campaigns in minutes, and every leader gets proof that it's all driving results.

Move each person to act
Cut through the noise with content personalized to each employee’s role and location. Urgent safety, compliance, policy, and operations updates get seen and acted on, so employees stay aligned, connected, and safe.

Measure impact
Track reach, acknowledgements, and sentiment in real time to show leaders what landed, who acted, and where risk remains.

Move employees from first step to finish line
Swap one-size-fits-all campaigns for automated, personalized journeys that guide each employee from awareness to action.
Built for the frontline
Meet employees where they work. From smartphones to break room screens, Firstup reaches everyone.

Seamlessly integrates with your systems
Firstup connects to the systems your teams already run, integrating seamlessly with your tech stack including platforms like Microsoft, Workday, ServiceNow, SAP, and Dayforce, so communication, data, and action flow through the tools people use every day.
Connecting teams from the frontline to the front office
When workforces are scattered across sites, shifts and roles, these industries rely on Firstup to bridge strategy to execution and deliver critical business outcomes.

Keep care teams connected and informed
Improve patient outcomes with timely updates that reach every healthcare worker wherever they are.
- Deliver urgent communications instantly across shifts and locations
- Reduce burnout with streamlined access to essential resources
- Improve patient care by ensuring critical updates don’t get missed

Connect every shift, site, and production line
Get critical information to the floor instantly—improving safety, driving retention, and keeping output on target.
- Send targeted alerts by role, shift, or location
- Bridge language gaps with automatic translation
- Centralize access to critical tools and processes

Empower and engage teams to exceed guest expectations
Connect dispersed hospitality workforces with mobile-first comms that improve service and reduce turnover.
- Share role-specific updates with employees and franchisees in real time
- Recognize achievements to boost engagement and retention
- Equip staff with quick access to schedules, SOPs, and training

Keep every store, shift, and associate in sync
Engage retail teams with targeted communication that drives performance and retention.
- Reach frontline associates wherever they work—mobile, POS, or signage
- Improve onboarding and training for faster ramp-up
- Track engagement to fine-tune initiatives across locations
Hear from Firstup customers
Leading teams share how they turned communication chaos into workforce clarity.
Industry recognition
Recent awards & recognition






See what real workforce engagement looks like
Join the world’s top brands using Firstup to connect, engage, and activate their workforce.









