Targeting every worker with quick comms
How do you fulfill a directive from your CEO to innovate every part of your business? For leaders at Southern Company Gas, the answer was giving every employee a modern and useful digital experience.
60% of the natural gas utility’s employees worked in the field, and its millennial and Gen Z workforce was growing. Receiving content through email and the intranet wasn’t working for either of these employee groups, and the company’s firewall and login requirements were blocking access for some workers. Together these factors had reduced intranet traffic and usage by more than half.