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On the morning of May 16, 2019, hundreds of marketers gathered in New York for Elite SEM’s annual Digital Growth Summit. What they didn’t know was that they also had a front-row seat to witness one of America’s largest independent performance marketing agencies reveal their new brand, Tinuiti. Critical to the success of the rebrand itself would be generating market awareness of the name change for the four companies, and keeping the new brand top of mind.
For that to happen, Tinuiti needed a technology platform that would enable employees to confidently share that story.
“In order for the rebrand to be as successful as possible, we knew that we had to activate our employee base as brand champions,” said Dalton Dorné, the Chief Marketing Officer. “Beyond their adoption of the new brand, we wanted to empower them to be brand advocates within their own networks.”