Proving your comms ROI
In the effort to build on its innovative culture, the company had begun exploring a more modern way to connect with associates—especially on their mobile devices. Communication had always been a challenge. Frontline workers—caregivers, dining servers, housekeepers, maintenance, and activities associates—don’t spend their days in front of a computer. They also don’t have company email addresses. Information was typically delivered verbally by managers as well as through bulletin board notices and mailings sent to associates’ homes.
The goal was to conduct a structured evaluation of software communication solutions late in 2020 with a rollout sometime the following year.
Then, the pandemic struck.
Assisted living communities have been on high alert during the pandemic because seniors are particularly vulnerable. Brightview Senior Living was determined to do everything possible to prevent coronavirus cases at its 41 communities that stretch across eight East Coast states.