Connecting frontline workers

It’s not an overstatement to say that arming associates with the most up-to-date information would potentially save lives. There was no time to waste.

Over the next three weeks, the Brightview Senior Living team worked closely with Firstup to meet the system requirements needed for implementing the BVLink platform. While the company wouldn’t normally implement a new technology tool in the middle of a pandemic, Julie Masiello, the Senior Vice President of Technology and Marketing, decided that waiting until a less chaotic time to introduce a new tool would be a missed opportunity. She decided that implementing Firstup as quickly as possible would solve this critical communication gap.

The Firstup platform delivers.

In less than a month, 93% of the 4,600 associates registered and began depending on BVLink for the news they needed to do their jobs in this new environment and keep residents healthy. The team accomplished this while simultaneously dealing with pandemic-related issues—such as staffing, protective equipment shortages, and frequently updated guidance from local health departments and other agencies.

“Having the right people involved from both teams was essential, and we feel like we got the recipe just right. The platform is robust. There are a lot of things it can do. But the Firstup team helped guide us to the tools that we needed right now, in this short amount of time, and help us become experts in those.”

— Jennifer Peters, Systems Training Specialist