| Case Study

Raising profiles through employee advocacy

Recruiting and building trust by connecting people and companies

How it started

Social media changed everything

Recruitment company PageGroup has a dispersed workforce of more than 7,500 people in 36 countries who are committed to changing lives and creating opportunities for business professionals so they can reach their potential. PageGroup serves as a “matchmaker” between candidates and organizations to fill every office-setting position—from administrative assistant to CEO. The secret to success for the company is this: The people.

Hiring has never been more important. Global unemployment rates remain low. It’s difficult for organizations to retain and attract talent. Professionals have more job options. In this hyper-competitive environment, PageGroup consultants must stand out in a crowded field.

Relationship-building has always been critical in recruiting. What’s changed drastically is how that’s achieved. A decade ago, a consultant would work off databases of PageGroup clients and candidates. Then social media arrived on the scene.

Where they landed

The platform making it all happen with one click

For PageGroup, sharing content to the right people at the right time is not easy. Each core brand has a website in every local market. There are 60 websites globally and 34 alone in Europe. PageGroup found it challenging to build a social media following through content perceived as “corporate.”

Previously, the sharing process was disjointed. Consultants would receive an email with the URL to an article and some suggested text. It was challenging to get those busy consultants to follow through. Today, its platform PageSocial makes that happen with one click.

The Firstup platform was the solution.

As part of PageGroup’s digital transformation, the company implemented the Firstup platform, which empowers consultants to share approved, on-brand, and captivating content to their networks. 



PageGroup changes lives for people through creating opportunity to reach potential. The Group now employs over 7,500 people in 37 countries and reported a gross profit of over £610m in 2020. The four core PageGroup brands are made up of specialized recruitment teams that operate across 25 disciplines from actuarial to technology. Page Executive is the executive search division of the Group specializing in search, selection and talent management of senior professionals on a permanent or interim basis. The Michael Page team specializes in the recruitment of temporary, contract and permanent roles typically at second and third job level upwards. Page Personnel is a recruitment partner for businesses requiring clerical support. Page Outsourcing harnesses the power of the PageGroup brands and offers a recruitment outsourcing solution to help grow client businesses.

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