Powering workforce comms with current
At World’s Finest Chocolate, the leadership team was searching for a two-way employee communications platform that would help them address the unique challenges of their dispersed workforce.
“Before the pandemic, we didn’t have an immediate, company-wide way to communicate with our employees,” says Raleigh Decker, WFC’s Senior Director of Communications, who almost single-handedly created this unexpected way to capture and share the spirit of the family-owned company. “We knew it was important to reinforce what makes WFC so special—our culture, our people and our mission, which includes the word fun!”
And as a traditional manufacturing company, WFC never had an intranet—and half of its employees, who work in the plant, don’t have a work email address.