Proving your comms ROI
Lehigh Valley Health Network
| Case Study
Understanding what their 20,000 employees want is critical for engagement and retention
HOW IT STARTED
“We always put the colleague first,” says Kirstin Reed, internal communications and engagement manager at Lehigh Valley Health Network. And with more than 20,000 healthcare workers employed across 13 hospitals and numerous other outpatient facilities in eastern Pennsylvania, getting them the information they need to do their jobs, and feel connected and engaged at work, requires intelligent communication.
WHERE THEY LANDED
With LVHN Insider — their custom-branded intelligent communication platform by Firstup — Lehigh Valley Health Network can personalize content using employee data, to “give people the information they want, where they want it, and when they want it,” as Kirstin explains.
“To see the types of content our colleagues are interacting most with, or the methods of communication that are performing the best, really helps to drive our strategy. It’s so much more mindful now, because we have the data to back it up.”
For the full story, watch the video.