Reaching and engaging a workforce
In an effort to meet the need for delivering information and easing tension throughout their non-profit healthcare network of hospitals, clinics, physicians and care providers, Hawai‘i Pacific Health (HPH) wanted to allow for the internal communication team to reach out to staff in ways they previously hadn’t been able to.
As the critical need for quality care increased sharply when the COVID-19 pandemic hit worldwide, and much of the staff working 12-hour shifts on site or remote, it was vital to be able to communicate with employees in a fast, mobile method. Between the ever-changing care protocols, COVID bulletins, PPE information, and return-to-work guidelines, ensuring all staff had the same access to communication channels was of the utmost importance.
In addition, because of the stressors inherent in the healthcare field and 60% of healthcare workers reportedly experiencing some kind of burnout, the team also wanted to launch a number of wellbeing initiatives, offering mindfulness and meditation opportunities and a wellbeing podcast, in which two HPH employees share stories and conversations from frontline workers across the community.