Toyota meets workers where they are

With One Toyota, their custom Firstup intelligent communication platform, Toyota can “meet employees where they are,” said Karen Nielsen, Internal Communications Manager at Toyota North America.

The more than 80,000 employees registered on the platform rely on it for practical reasons, like checking schedules and accessing payslips, as well as engaging with cultural initiatives.

“Whether a Toyota employee is working from the office or at home, whether they’re on the production floor or driving a truck—we need to reach them,” Karen said. “It’s up to us to get the right content on the One Toyota platform, and the strategy behind that is partly driven by the data and metrics the Firstup platform provides.”