Reaching and engaging a workforce
| Case Study
Launching “game-changing” communications to align a global workforce
HOW IT STARTED
Extreme Networks spent a tremendous amount of time creating content that people across the company were not consuming. “Our salesforce was screaming that they didn’t have the content, and they didn’t have the tools. Our intranet site was just a graveyard of content,” said Steve Harrington, Vice President of Global Marketing, Extreme Networks.
WHERE THEY LANDED
“The value of Firstup to our company is that it has completely changed the way we communicate. It is now part of our DNA,” says Steve. All employee communications are distributed on the E360 platform, powered by Firstup. What’s more, Extreme Networks was able to correlate sales productivity with platform engagement: 60% of the reps that regularly exceeded quota use the platform and engage with the content daily.