Extreme Networks

 | Case Study

Proving your comms ROI

Launching “game-changing” communications to align a global workforce

How it started

Making content discoverable and accessible

Extreme Networks spent a tremendous amount of time creating content that people across the company were not consuming. “Our salesforce was screaming that they didn’t have the content, and they didn’t have the tools. Our intranet site was just a graveyard of content,” said Steve Harrington, Vice President of Global Marketing, Extreme Networks.

Where they landed

Changing the way they communicate with employees

“The value of Firstup to our company is that it has completely changed the way we communicate. It is now part of our DNA,” says Steve. All employee communications are distributed on the E360 platform, powered by Firstup. What’s more, Extreme Networks was able to correlate sales productivity with platform engagement: 60% of the reps that regularly exceeded quota use the platform and engage with the content daily.

Key Insights

Strategies for success

Make it clear there's one place to get company news

Drive sales efficiency using dedicated channels

Have leadership use video to communicate important company news


Extreme Networks

Extreme Networks is a billion-dollar networking services and solutions company based in San Jose, California. Extreme Networks designs, develops, and manufactures wired and wireless network infrastructure equipment and develops the software for network management, policy, analytics, security, and access controls. Extreme Networks has over 3800 employees around the globe.

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