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Now is the time to get serious about DEX

The rise of DEX teams and their critical business drivers, typical structure, main responsibilities, and key goals.

Download your complimentary copy of the Forrester Trends Report The Rise Of Digital Employee Experience Teams: Build A Team To Support DEX.

A great digital employee experience is key to productivity and overall employee engagement, and because companies know that, they are increasingly focused on improving DEX at their organization. And while there has (historically) been a lack of centralized ownership over DEX, firms like ABN AMRO, Citizens Bank, Deloitte, and Mondelēz International are hiring personnel to zero in on critical business drivers, responsibilities, structure, and goals of DEX improvement. 

“It’s critical that we have visibility into the overall user experience, which then cascades down to how we deliver experiences to our customers. Because of hybrid work, digital experience measurement is much more important because it allows us to be proactive rather than reactive.”

– Angela Abbot, smart working value proposition owner, Fujitsu

Because every organization will have unique business priorities and challenges with its employee technology experience, the organization of DEX teams is likely to vary across companies of different sizes, industries, and locales. However, key insights into today’s DEX teams show they do share four common characteristics—they treat DEX as a product, they focus on the entire digital workplace (in-office, hybrid, remote), they use quantitative and qualitative data to benchmark results, and they involve multiple stakeholders across HR, IT, corporate communications, security, facilities, and more to get a complete picture of how employees are doing.

Leaders in HR and internal communications can use this report to understand why DEX is neither a technology nor a strategy and how to build a DEX team with a better future in mind.

In this guide, you will learn how to:

  • Improve support for an anywhere-work model so DEX teams are positioned to ensure this better future
  • Invest in three employee-specific roles for your DEX teams, along with the key responsibilities of each
  • Benchmark progress against your own DEX goals using analytics
  • Hire the right staff for your DEX initiatives
  • Analyze employee processes, which often utilize both productivity and HR tools

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