Targeting every worker with quick comms
Living in a land Down Under, it’s not easy communicating with men and women at work who are dispersed across multiple business units and a vast geographical area. This was the challenge facing Penske Australia and New Zealand, which is part of the U.S.-based company that’s known for its yellow rental trucks.
Headquartered in Brisbane, Australia, Penske has 1,000 employees working throughout the two countries. Penske was looking for a platform that would deliver information to employees in the manner they prefer—either on their mobile devices, laptops, or both.
Adding to the communication complexity is a 60-40 split between employees in the field and in the office. Workers who typically sit at desks could be overwhelmed by ceaseless dings, pings, and emails interrupting their day. But workers in the field often were left in the dark because they lack access to laptops in workshops or at worksites. That’s why employee survey feedback indicated that workers didn’t feel engaged enough with the company or have clear visibility across the company.