Empowering employees to become brand advocates
Communicating with a large workforce can be challenging for any organization. But it’s even more complicated when you’re a multinational company spread across 12 different Asia-Pacific markets with employees who speak a mix of several languages. This is precisely the dilemma that confronted Isentia, a leading media intelligence and data technology company based in Sydney, Australia.
Knowing that it is difficult for employees to know what is happening in offices separated by thousands of miles, Isentia knew it needed to make a change. A key part of the problem was the intranet. While it was the central repository for company information, the intranet could only be accessed at Isentia offices—and wasn’t available at locations in China. But even when employees could use the intranet, few did. It was difficult to navigate and didn’t contain enough useful information to entice employees to visit. So, Isentia relied on a high volume of email that could leave people feeling overwhelmed.