Driving business forward with comms
American Cancer Society
| Case Study
Communicating at the right time and to the right place
HOW IT STARTED
The American Cancer Society (ACS) is a nationwide voluntary health organization dedicated to eliminating cancer. Their mission is to save lives, celebrate lives, and to lead the fight for a world without cancer. With thousands of employees out in the field, it was challenging to provide real-time communications. “Our staff are patient navigators in hospitals. They’re out in communities, organizing Relay for Life events and Making Strides Against Breast Cancer events. So having that critical information the palm of their hands is so essential to them doing their jobs,” explains JoEllen Saeli-Lane, Vice President of Organizational Communications at the American Cancer Society.
WHERE THEY LANDED
“The value to the American Cancer Society is equipping and empowering our staff to be better ambassadors of ACS,” explains JoEllen. By having information at their fingertips, staff is more efficient and effective and free to take on new tasks and projects that they would not have had time to do before.