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American Cancer Society

 | Case Study

Getting mission-critical info to staff

Communicating at the right time and to the right place

HOW IT STARTED

Empowering employees to deliver on a lifesaving mission

The American Cancer Society (ACS) is a nationwide voluntary health organization dedicated to eliminating cancer. Their mission is to save lives, celebrate lives, and to lead the fight for a world without cancer. With thousands of employees out in the field, it was challenging to provide real-time communications. “Our staff are patient navigators in hospitals. They’re out in communities, organizing Relay for Life events and Making Strides Against Breast Cancer events. So having that critical information the palm of their hands is so essential to them doing their jobs,” explains JoEllen Saeli-Lane, Vice President of Organizational Communications at the American Cancer Society.

WHERE THEY LANDED

Streamlining communications across the organization

“The value to the American Cancer Society is equipping and empowering our staff to be better ambassadors of ACS,” explains JoEllen. By having information at their fingertips, staff is more efficient and effective and free to take on new tasks and projects that they would not have had time to do before.

Key Insights

Strategies for success

Use one platform to create and publish employee communications

Use real-time communications to keep employees informed at all times

Measure your program performance and impact with data and insights

About

American Cancer Society

The American Cancer Society is a nationwide voluntary health organization dedicated to eliminating cancer. Established in 1913, the society is organized into eleven geographical divisions of both medical and lay volunteers operating in more than 900 offices throughout the United States. Their mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

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