Booz Allen Hamilton

 | Case Study

Connecting a global workforce

Increasing engagement by closing the gap between dispersed teams and the home office

How it started

Searching for a way to connect

Booz Allen Hamilton, a U.S.-based management and technology consulting firm with 29,000 employees around the world (75% of them not in a company location), has historically found it difficult to consistently share important information with employees to help make them successful.

The communication dilemma had even more profound implications. Over time, maintaining close ties with employees had proven to be nearly impossible. In the description of Grant McLaughlin, Vice President, Corporate Affairs, the dispersed workforce had become a “lost tribe.” This is because employees understandably felt a tighter bond with clients—the people they worked with every day—than they did the home office.

Leadership realized that improving communication and engagement with employees was the key to aligning everyone around the shared corporate mission.

Booz Allen needed an easy-to-use technology solution that could finally give executives and managers a direct connection to dispersed employees while also meeting the needs of internal employees. This required an innovative, best-of-both-worlds solution.

Where they landed

A platform built for workforce communication

The key was identifying a mobile communication platform that would deliver relevant information directly to the mobile devices of employees—wherever they are. It also would need to give employees greater access to other behind-the-firewall tools provided by the company. Booz Allen wanted a single resource that provided all the information employees needed to shine with clients right at their fingertips.

The solution was the Firstup platform

Using the Firstup platform, Booz Allen now engages a workforce that previously had been disconnected. Employees can access critical company information with their mobile devices. Through the platform’s integration with Workday, the firm also can segment employees by role, team, and location to ensure they only receive relevant, personalized information that is specifically targeted for them. Platform metrics allow Booz Allen to accurately measure the level of employee engagement. Finally, Firstup enables the communication team to deliver a weekly newsletter that packages the most important and interesting content to employees in a digestible format.

The company discovered that the workforce had been hungering for this kind of closer connection with the home office. Within 18 months, 41% of employees had registered for the platform. The goal now is to enroll 50% of the company within the next year.


Booz Allen Hamilton

For more than 100 years, military, government, and business leaders have turned to Booz Allen Hamilton to solve their most complex problems. As a consulting firm with experts in analytics, digital solutions, engineering, and cyber, they help organizations transform. They are a key partner on some of the most innovative programs for governments worldwide and trusted by its most sensitive agencies. With global headquarters in McLean, Virginia, the firm employs approximately 29,200 people globally as of September 30, 2021 and had revenue of $7.9 billion for the 12 months ended March 31, 2021.

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