Proving your comms ROI
Booz Allen Hamilton, a U.S.-based management and technology consulting firm with 29,000 employees around the world (75% of them not in a company location), has historically found it difficult to consistently share important information with employees to help make them successful.
The communication dilemma had even more profound implications. Over time, maintaining close ties with employees had proven to be nearly impossible. In the description of Grant McLaughlin, Vice President, Corporate Affairs, the dispersed workforce had become a “lost tribe.” This is because employees understandably felt a tighter bond with clients—the people they worked with every day—than they did the home office.
Leadership realized that improving communication and engagement with employees was the key to aligning everyone around the shared corporate mission.
Booz Allen needed an easy-to-use technology solution that could finally give executives and managers a direct connection to dispersed employees while also meeting the needs of internal employees. This required an innovative, best-of-both-worlds solution.