Lincoln Financial Group

 | Case Study

Connecting with 100% of a workforce

Modernize communications to reach younger workers

How it started

The need to reach a growing multi-generational team

How do you update your communications and digital employee experience to mobilize your millennial and Gen Z workers? Lincoln Financial needed to reach and support these employees in a way that would also be user friendly for everyone at the organization.

Relying on email didn’t fit the bill, and neither did the company’s aging intranet. Adding digital signage had made communicating more cumbersome, and the company’s analytics were siloed by communication channel, with no single place to measure unified results across every endpoint.

The company set out to modernize their communications to reach younger workers, but implementing our platform enabled them to create a digital workplace that works for every employee.

Where they landed

Creating a digital workplace that can mobilize every employee

After modernizing with Firstup, Lincoln Financial is able to reach 100% of their workforce on employees’ preferred communications channels. Using our platform, the company can align and coordinate action around key line-of-business strategies. Leadership is also better able to connect with workers, helping the organization become one of the most transparent firms in finance.

Employee engagement, as measured by the company’s adoption rates, was at just 30%-40% when Lincoln Financial first added Firstup in 2018. Today all employees at the company have adopted the platform, and the organization’s top 4 content channels are all viewed by more than 90% of the workforce.


Lincoln Financial Group

Lincoln Financial’s 12,000 employees are focused on supporting, preserving and enhancing people’s lifestyles and retirement outcomes. The company operates in four core business areas—life insurance, annuities, retirement plan services and group protection. On the 2020 Fortune 500 list, the organization is ranked #188 by revenue and #22 by assets.

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