Newell
Empowering employees
Vodafone
| Case Study
Engaging employees in over 25 countries
HOW IT STARTED
“People in their work lives expect the same technology that they have in their day-to-day lives,” explained Erica Lockhart, Chief of Staff and Communications at Vodafone. With employees dispersed across 25 markets, they had a range of different tools and channels, but it was too many. Employees couldn’t find relevant news, and the content was not engaging. Additionally, mentioned Erica, “We didn’t have company news available on mobile, and we’re a mobile company.”
WHERE THEY LANDED
“The value of Firstup for us is that we can now reach all of our employees on their mobile devices, which we couldn’t before,” said Erica. “We can reach remote employees, and our people can check the news, see what’s happening, and feel engaged with what the company is doing; they can do that on their commute home or as they’re popping out to get a coffee. They aren’t stuck at their desks reliant on a 1990s style intranet anymore.” The way internal communicators worked changed, too. Since launching Firstup to all 25 markets, some areas have nearly 100% of their employees using the app multiple times a week.
Key Insights
Consolidate all employee communication channels into a branded mobile app
Write more fun, engaging content
Commission professional photography
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