| Case Study

Going mobile

Engaging employees in over 25 countries

How it started

Connecting workplace technology to consumer technology

“People in their work lives expect the same technology that they have in their day-to-day lives,” explained Erica Lockhart, Chief of Staff and Communications at Vodafone. With employees dispersed across 25 markets, they had a range of different tools and channels, but it was too many. Employees couldn’t find relevant news, and the content was not engaging. Additionally, mentioned Erica, “We didn’t have company news available on mobile, and we’re a mobile company.”

Where they landed

Produce internal communications like a newsdesk

“The value of Firstup for us is that we can now reach all of our employees on their mobile devices, which we couldn’t before,” said Erica. “We can reach remote employees, and our people can check the news, see what’s happening, and feel engaged with what the company is doing; they can do that on their commute home or as they’re popping out to get a coffee. They aren’t stuck at their desks reliant on a 1990s style intranet anymore.” The way internal communicators worked changed, too. Since launching Firstup to all 25 markets, some areas have nearly 100% of their employees using the app multiple times a week.

Key Insights

Strategies for success

Consolidate all employee communication channels into a branded mobile app

Write more fun, engaging content

Commission professional photography



Vodafone Group is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data, and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and fixed broadband operations in 18 markets.

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