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Strategic Communications

Direct change with the right message

Whether you’re merging, restructuring or handling a crisis, coordinate your workforce response with Firstup.

ORGANIZATIONAL CHANGE MANAGEMENT

Turn reorganization into opportunity

Manage change more effectively for better results with the Firstup platform—whether you’re changing structures, workflows or both.

Reach every worker in real time with real facts, before the rumor mill even gets started.

Get the right information to the right workers without having to cascade it through the management chain.

Use data to make sure employees understand and act on change messaging. Optimize and retarget it when they don’t.

org change mgmt@2x

DIVERSITY, EQUITY AND INCLUSION

Give every employee a sense of belonging

Cultivating a diverse workforce requires actively listening to, engaging with and creating an inclusive environment for all.

Give every employee an equally useful digital experience, no matter whether they’re on the frontline, in the field, at a desk or at home. 

Show employees that their input is valued. Create a continuous 2-way feedback loop that lets workers’ voices be heard and enables the company to act on what it learns. 

Measure how diverse populations and employee resource groups are responding to your communications so you can determine where more support is needed. 

Provide a centralized place for DE&I resources to promote organizational goals, highlight wins and create a sense of community. 

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Boost equity and belonging at your company

CRISIS COMMUNICATIONS

Reach your people in an emergency

Give your workforce reliable information that helps them respond quickly and safely during a crisis with Firstup.

Reach every worker instantly in an emergency and give them a place to go for accurate, updated information.

Ensure every group of employees gets the urgent information they need. Automatically retarget until everyone reviews it.

Use analytics to identify locations or departments that need extra support.

crisis comms@2x

MERGERS & ACQUISITIONS

Join together seamlessly

Keep every member of your new, combined workforce informed and involved during the transition.

Communicate in real time across multiple organizations with targeted content that drives the right actions from each group.

Communicate in real time across multiple organizations with targeted content that drives action.

Foster the culture you want for your new organization by sharing the right stories and inviting workers to engage.

mergers@2x

“[We’re] in a merger with our neighboring utility KCP&L, so bringing 2 companies together, we have a tremendous need to distribute information out to a workforce that’s doubling in size. So Firstup has allowed us to hit the ground running, have a new [platform] that engages people, and have a successful merger.”

Jana Dawson ❘ Director of Corporate Communications | Evergy