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Customer Case Study

Business continuity during work-from-home: lessons from WashREIT

How a multibillion-dollar real estate trust ensured their entire workforce stayed up to speed in a crisis, and mobilized to keep their business running efficiently.


Putting a crisis continuity plan into action

Can your company maintain continuity and stay productive with all your people working from home? That’s the goal for organizations worldwide during the COVID-19 outbreak. Achieving it requires leadership to be at its best despite being in a fully digital environment, and employees to feel supported throughout the uncertainty.

Publicly-traded commercial and residential real estate trust WashREIT was facing these challenges as the company moved 100% of its office workers to work-from-home, while still needing to fully support the field agents at the heart of the business.

WashREIT building1


Making the real estate business work while working remotely

Following their business continuity plan and using the Firstup platform, company leaders moved quickly to align workers with new policies, provide effective virtual leadership and prioritize employee wellbeing.

WashREIT’s communications efforts have built trust in the C-suite and enhanced employee camaraderie in a work-from-home environment. Most importantly, they’ve helped the company quickly pivot in a time of uncertainty to mobilize their workforce, maintain productivity and keep their business running as it should.



WashREIT owns and operates uniquely positioned real estate assets in the D.C. Metro area. The company’s portfolio of 45 properties includes approximately 4 million square feet of commercial space and 6,861 multifamily apartment units across the region.