Delivering information to ease anxiety
Iron Mountain
| Case Study
Personalized communications reached 26k+ employees in different geographies and roles.
How it started
Neil Jenkins, Senior Director of Corporate Communications at Iron Mountain, faced a critical challenge: ensuring that the company’s core values of safety and security were effectively communicated across a global workforce. With more than 26,000 employees spanning 60 countries and diverse roles, it was essential to tailor these communications to address the unique needs of each group, ensuring the message was targeted, meaningful, and impactful.
Where they landed
“What the Firstup platform does is it really enables us to bring content and communication to our employees in a meaningful and modern way. That’s what they are used to outside of work; we want them to have that experience inside of work,” said Neil Jenkins, Senior Director of Corporate Communications.
Firstup empowers Iron Mountain to deliver personalized communication that aligns with the modern digital experiences today’s employees expect and appreciate. It also helps target their most important information, helping employees receive critical information and take immediate action.
“The Firstup platform enables us to target employees with the right information at the right time, and that makes a better experience for our employees,” explained Jenkins.
Iron Mountain was also able to streamline their tech stack (making their IT team very happy) and enable data-driven insights that have transformed the way they communicate with employees globally.
“One big advantage of the Firstup platform is that it can do a lot of things for us in one place. It’s made life easier,” said Jenkins.
About
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Delivering information to ease anxiety
A campaign to stop medical errors, which cost the US $17.1B annually
Meeting the needs of a modern workforce
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