Raising profiles through employee advocacy
Dow
| Case Study
Connecting employees without regular access to the intranet or email
HOW IT STARTED
Sixty percent of Dow’s workforce is in manufacturing. Employees are not sitting at a desk and are using the intranet or email only sporadically. As Jenn Holzinger, Lead of Global Employee and HR Communications at Dow, explained, even physical communication tools, like posters, were ”strictly push and not personalized in any way.” They had many channels and employee communication methods, but for employees, it was difficult to get the big picture.
WHERE THEY LANDED
With its branded mobile app, Dow Connect, and the power of Program Studio, Dow is now able to reach and engage over 80% of its workforce. As Jenn explained, Dow Connect “brings the story to employees in one singular place.” More than just a place to connect and engage, Dow Connect brings practical job information and assurance in times of change. For the communicators, Jenn elaborated, “it’s easy to use, it’s intuitive, and it’s easy for us to have the power and control to give the access to those other story-tellers at the company.”
Key Insights
Develop content with the employees as the storytellers
Get more rapid adoption with a global launch
Centralize communications from one place
About
Explore all of our customer stories
Raising profiles through employee advocacy
Understanding employees is critical for engagement and retention
Delivering information to ease anxiety
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