Raising Cane’s

 | Case Study

A motivated and satisfied crew is unstoppable

Supporting a spirited and giving employee culture through communication and engagement

How it started

Connecting the disconnected

Raising Cane’s, the wildly popular fast-casual restaurant brand known for its ONE LOVE® chicken finger meals, built its vibrant culture on service.

Realizing that its workforce was not only physically disconnected but virtually as well, spread out across 560 locations, Raising Cane’s looked for a solution to revolutionize awareness of what’s happening in the restaurants and the connection between Crewmembers at all levels of the business.

Where they landed

A platform for company culture and community

You might liken it to a family reunion; the platform is the place where employees from across the company connect with each other, submitting their thoughts and ideas about work, sharing the fun, and staying safe.

Raising Cane’s connected its team of frontline employees with 1LV Crew, a workforce communication platform developed in partnership with Firstup. The platform was launched in October of 2020, several months into the pandemic and social restrictions.

Raising Cane’s Co-CEO and Chief Operating Officer, AJ Kumaran, immediately began speaking directly to Crew through short video messages highlighting their contributions, their resilience, and the company’s commitment to continued growth. The platform quickly became the go-to spot for information on in-restaurant training, education opportunities, news alerts, and community involvement. Kumaran pushed for Crew to share even more to further the engagement and value of the platform.

In this safe and creative environment, employees share everything from time-saving and quality-improving work processes to excitement over new restaurant openings and community events. Crew comments are not only allowed, they are encouraged—to the tune of more than 90,000 in the first eight months.

“We were taken aback by how quickly the platform was adopted and the joy it brought.”

— Todd Roby, Senior Director of Communications


Raising Cane’s

Founded by Todd Graves in 1996, RAISING CANE’S CHICKEN FINGERS has more than 530 restaurants in 28 states, Bahrain, Kuwait, Saudi Arabia and the United Arab Emirates with multiple new restaurants under construction. The company has ONE LOVE®—quality chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. Raising Cane’s vision is to grow Restaurants, serving our Customers, all over the world and be the brand for quality chicken finger meals, a great Crew, cool Culture and active Community involvement.

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