Raising Cane’s
| Case Study
Supporting a spirited and giving employee culture through communication and engagement
HOW IT STARTED
Raising Cane’s, the wildly popular fast-casual restaurant brand known for its ONE LOVE® chicken finger meals, built its vibrant culture on service.
Realizing that its workforce was not only physically disconnected but virtually as well, spread out across 560 locations, Raising Cane’s looked for a solution to revolutionize awareness of what’s happening in the restaurants and the connection between Crewmembers at all levels of the business.
WHERE THEY LANDED
You might liken it to a family reunion; the platform is the place where employees from across the company connect with each other, submitting their thoughts and ideas about work, sharing the fun, and staying safe.
Raising Cane’s connected its team of frontline employees with 1LV Crew, a workforce communication platform developed in partnership with Firstup. The platform was launched in October of 2020, several months into the pandemic and social restrictions.
Raising Cane’s Co-CEO and Chief Operating Officer, AJ Kumaran, immediately began speaking directly to Crew through short video messages highlighting their contributions, their resilience, and the company’s commitment to continued growth. The platform quickly became the go-to spot for information on in-restaurant training, education opportunities, news alerts, and community involvement. Kumaran pushed for Crew to share even more to further the engagement and value of the platform.
In this safe and creative environment, employees share everything from time-saving and quality-improving work processes to excitement over new restaurant openings and community events. Crew comments are not only allowed, they are encouraged—to the tune of more than 90,000 in the first eight months.
“We were taken aback by how quickly the platform was adopted and the joy it brought.”
— Todd Roby, Senior Director of Communications
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