Empowering employees
Industry
Better Together
Streamline service management while delivering personalized employee communications
Deliver exceptional employee experiences and boost employee productivity
Extend Workday to create more personalized and timely employee experiences
Doncasters Group
| Case Study
Personalized, multilingual messaging connected hard-to-reach manufacturing teams across three continents.
How it started
The Doncasters’ Communication team faced a major challenge: ensuring effective communication across 5,000 employees spread across multiple continents and speaking over 30 different languages. With 69% of employees being deskless manufacturing workers, the Communications team needed a solution that could not only reach everyone but also tailor messages to different groups while keeping communication seamless and efficient.
Where they landed
Doncasters Group leveraged Firstup to deliver hyper-personalized communication across their workforce. By segmenting employees into different cohorts, Doncasters streamlined their leadership programs, enhanced communication for their deskless workers, and improved overall employee engagement.
“The Firstup platform has been fantastic for communicating with our deskless workers and beyond. With just a touch of a button, we can segment audiences, deliver targeted communications, and bring our people together in ways we never could before.”
– Alex Kinnear-Mellor, Head of Global Communications
About
Explore all of our customer stories
Empowering employees
Streamlining comms to improve patient care
Raising profiles through employee advocacy