Doncasters Group

 | Case Study

Doncasters revolutionizes manufacturing communication

Personalized, multilingual messaging connected hard-to-reach manufacturing teams across three continents.

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How it started

Streamlining communication across a global, diverse workforce

The Doncasters’ Communication team faced a major challenge: ensuring effective communication across 5,000 employees spread across multiple continents and speaking over 30 different languages. With 69% of employees being deskless manufacturing workers, the Communications team needed a solution that could not only reach everyone but also tailor messages to different groups while keeping communication seamless and efficient.

From Site

Where they landed

A more connected workforce with Firstup

Doncasters Group leveraged Firstup to deliver hyper-personalized communication across their workforce. By segmenting employees into different cohorts, Doncasters streamlined their leadership programs, enhanced communication for their deskless workers, and improved overall employee engagement.

“The Firstup platform has been fantastic for communicating with our deskless workers and beyond. With just a touch of a button, we can segment audiences, deliver targeted communications, and bring our people together in ways we never could before.”
– Alex Kinnear-Mellor, Head of Global Communications

About

Doncasters Group

Doncasters Group is a leading international manufacturer of specialist superalloys and high-precision alloy components made for the most demanding conditions. Doncasters has 5,000 employees across multiple continents.
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