Personalization, Expanded: What’s New in Q1 2026

Last quarter, we shipped Audience Block Targeting, and it changed how teams think about campaign personalization. Instead of duplicating campaigns to reach different audiences, you could customize sections within a single campaign. Sales sees one version, Operations sees another. Same campaign, different experience.

This quarter, we’re extending that personalization even further across the employee experience, starting with Custom Homepage.

The goal: help employees get in, get what they need, take action, and get back to work. When every aspect of the experience is built for them, content feels relevant, actions are clear, and employees can focus on meaningful work instead of searching for information. Safety protocols get read. Compliance deadlines get met. Critical updates get acknowledged. That’s measurable impact at scale.

Here’s what’s new.

Custom Homepage: Tailored Experiences for Every Audience

Every employee’s work is different. A frontline nurse needs quick access to patient safety protocols. A plant manager needs production updates for their facility. A corporate employee wants the town hall recap and company news.

Custom Homepage now supports multiple pages, each targeted to specific audiences using any attribute in your audience builder: role, location, brand, department, or any custom segment. Employees open Firstup and land on the highest-priority page they qualify for.

Your new Custom Homepages become the perfect jumping-off point. Banners can link to required communications, Knowledge Hubs, and external resources. Shortcuts can surface key Knowledge Hubs, critical systems, or important actions right on the homepage. Knowledge Hubs can have their own targeted Shortcuts linking even deeper. Every element connects to the next, and the more you connect, the more seamlessly employees move from engagement to action.

The value: when every aspect of the experience is built for the employee, content feels relevant and actions are clear. Less searching, less frustration, and greater employee productivity. Important information gets read. Required actions get completed. Key updates don’t get missed. That’s how personalization drives real business outcomes at scale.

And it’s easy to build: no SDK, no IT involvement. Create audience-targeted homepage experiences in minutes using any attributes already in the audience builder.

What’s new:

• Audience-targeted pages: Create pages by role, location, brand, or any attribute in your audience builder
• Prioritization logic: Drag-and-drop ordering determines which page employees see first
• Impactful image banners: Upload different images for web and mobile to ensure high-quality branding on any screen
• Content stacking and filtering: Group multiple topics into a single content module and control visibility
• Minimum content threshold: Set a minimum number of pieces required before a section appears, preventing empty-looking modules
• Draft and archive states: Refine updates in the background with “Active with Draft” mode, or archive seasonal pages (like Open Enrollment) to reactivate later

Plus, Enhanced Mobile Experience: The Complete Experience on iOS and Android

Everything you’ve customized for your web experience now carries over seamlessly to mobile. The same sections, same order, same impact.

Hero and Grid sections automatically adapt to mobile-optimized Rows for a native feel. A new social-style gallery layout with a dynamic 5-image display is designed to drive higher engagement on mobile. Clean, usable banners with focused feeds give employees a modern, intuitive experience that matches the precision of their desktop homepage.

The result: a polished, consistent experience for every employee, whether they’re at a desk or on the floor. Your brand, your content, your strategy, delivered with the same quality on every device.

Focused Content: Precision Targeting Within Topics

Until now, reaching a specific audience meant creating a dedicated topic for them. Need to communicate with only people managers in Sales? Create a topic. Only night shift workers in Manufacturing? Another topic. It worked, but it added complexity.

Focused Content changes that. Deliver content to specific audiences, even subsets, within an existing topic. The right people see the right content; everyone else’s experience stays uncluttered. Your topic structure stays clean.

The business value: simplified topic management, reduced organizational complexity, and more relevant content delivery. When content is targeted precisely, engagement goes up and employees spend less time sifting through information that doesn’t apply to them.

UKG Pro Integration Insights

With the UKG Pro integration, employees can quickly check essential details like payslips and time-off balances right from their phone. No extra logins, no switching apps. Just a fast, familiar snapshot of the information that matters most.

Behind the scenes, UKG Pro insights help teams understand how employees are using these features so experiences can be improved and made even more helpful over time.

Why it matters: when employees can access important HR information easily and in the flow of their day, frustration goes down, confidence goes up, and engagement stays high.

Direct Data Export: Now Fully Self-Service

In Q4, we introduced automated SFTP delivery and historical exports for Direct Data Export. Setup required assistance from our team. Now it’s fully self-service. Configure your exports, set your schedule (as frequently as every 4 hours), and access up to 2 years of historical data, all without waiting on anyone.

Why it matters: faster access to engagement data means faster decisions about what’s working and what needs to change.

• Single User Resubscribe: Resubscribe individual users directly from the People section.
• Accelerated Audience Refresh: Audience updates now process faster for more responsive targeting.
• Journey Insights Export: Export user activity data from the Journey member grid.
• Campaign Results Download: Download results directly from the campaign results page.

What’s Next

We’re continuing to invest in capabilities that help organizations deliver relevant, personalized experiences to every employee. When every aspect of the experience is built for the employee, they act on what matters. That drives outcomes across safety, compliance, engagement, and productivity. That’s the impact at scale we’re building toward.