Personalize experiences

Power engagement with personalization

Boost communication effectiveness with personalized communication that meets employees where they are—and feels like it was meant just for them.

Trusted by top global brands

Connect every employee to purpose and performance

Firstup is key to making every employee feel like your only employee—empowering them to do and feel their best at work.

Reach every workerFrom the frontline to HQ, reach every employee effectively with personalized, timely communications that always get noticed.
Foster community & engagementCreate a connected workplace where employees share ideas, celebrate wins, and strengthen culture through genuine interaction and recognition.
Improve employee productivityEliminate digital roadblocks by connecting apps, information, and workflows—so employees can focus on meaningful, high-impact work.

Employees engage when comms get personal

Use each employee’s attributes, preferences, and engagement patterns to guide communication. When content adapts to the individual, every message lands as intended.

  • Reach employees where they work—including mobile, email, web, and third-party platforms
  • Create personalized content at scale with built-in tools and templates
  • Let employees follow relevant topics and discover new content

Unifying comms and reaching every employee

"Targeted content has given us the ability to share announcements and events with the right group of team members, without flooding the inboxes of those that don’t need to see a particular message."
Christina Moylan
Christina Moylan

Manager, Corporate Communications, Newell Brands

Newell Brands
Watch their story

Cut through the noise with employee curated feeds

Show employees what they need to see in a personalized feed that brings relevant news and updates front and center—including high-priority items, interest-based topics, and trending content.

Guide every employee from first message to action

Nurture employees through multi-step journeys with messaging tied to their role, preferences, and lifecycle events—sending communications when and where each individual is most likely to act.

“Today, as employees feel overwhelmed and overworked, a next-generation intelligent communication platform like Firstup is a very hot commodity.”

Josh Bersin
Josh Bersin

Founder & CEO, The Josh Bersin Company

Hear from Firstup customers

Leading teams share how they turned communication chaos into workforce clarity.

Get more from every message

Make every message count—use personalization to grab attention and keep employees engaged from day one.