How does Firstup's digital signage for internal communications differ from traditional workplace display solutions?

Firstup's integration with ScreenCloud transforms screens into intelligent communication endpoints that deliver hypertargeted messages based on employee location, role, department, or any attribute in your unified employee profiles. Unlike traditional static signage, digital displays become part of multi-channel communication journeys orchestrated in Firstup—the same campaign sending personalized emails can simultaneously push relevant content to the right screens. You get comprehensive analytics across all channels, including signage performance, so Firstup provides the intelligent orchestration and content while ScreenCloud provides seamless visual delivery, turning every screen into a strategic, measurable communication touchpoint that reaches even your "unreachable" frontline workforce.

What makes Firstup's approach to engaging deskless workers with digital signage unique?

Firstup's partnership with ScreenCloud specifically addresses the challenge of reaching the "unreachable"—frontline workers in retail, manufacturing, healthcare, and logistics who lack access to email or corporate devices—by flowing critical safety alerts, policy changes, and company announcements directly to strategically placed screens where deskless workers actually spend their time. What sets this apart is the intelligence behind it: Firstup's audience segmentation ensures a factory in one region sees relevant production metrics while a retail location displays store-specific data, transforming digital signage from passive bulletin boards into active, personalized communication channels. The result: frontline workers stay informed on critical safety and compliance information, feel connected to leadership and company culture, and receive timely updates to perform their roles effectively—all without needing a company email address or personal device.

How easy is it to deploy Firstup's enterprise digital signage solutions across multiple locations?

The Firstup and ScreenCloud partnership makes deploying digital signage remarkably straightforward: ScreenCloud's cloud-based platform turns any screen into a smart communication hub with minimal IT involvement, and once integrated, content flows seamlessly from Firstup to displays with no duplicate efforts or manual uploads. You manage everything from within Firstup—create content once using drag-and-drop builders and intelligent targeting, then automatically distribute it to the right screens based on location, department, role, or any employee attribute, all from a single centralized dashboard. Because digital signage becomes part of your broader multi-channel strategy, you can include screens in existing campaigns alongside email and mobile with no additional lift, push urgent updates instantly, adapt content as needs change, and track signage performance through comprehensive analytics—achieving scalable deployment that reaches every location and worker without overwhelming your IT or communication teams.

What types of content and targeting capabilities does Firstup's digital signage solution offer?

Through the Firstup and ScreenCloud integration, you can display virtually any content type—from critical safety alerts and policy changes to performance dashboards, production targets, employee spotlights, training modules, and celebratory messages—using Firstup's comprehensive creation tools including drag-and-drop builders, AI-powered generation, and multi-language translation. What makes this powerful is Firstup's intelligent targeting engine that leverages unified employee profiles to hypertarget messages to specific screens based on role, location, department, shift, or any attribute, so a factory floor displays production metrics while a retail breakroom shows store-specific sales goals and office screens feature different corporate updates entirely. Because digital signage integrates into Firstup's journey orchestration capabilities, you can include screens in multi-step communication campaigns with automated triggers and decision logic—all managed from one platform with comprehensive analytics to measure effectiveness across every channel, including your visual displays.

Digital signage

Reach your hardest-to-reach employees

Deliver critical updates straight to the floor, field, or anywhere work gets done—no devices, logins, or apps required.

Book a demo How it works

Trusted by top global brands

Make every screen a strategic asset

Firstup partners with leading signage provider, ScreenCloud, to close the gap between where communications land and employees work.

Faster rolloutsRoll out initiatives and drive adoption by making sure every employee is on board, wherever they work.

Fewer gapsReduce the liability risk that arises when employees miss critical updates around safety and compliance.

Stronger connectionsBoost retention and cultural alignment by putting comms in front of employees who don’t sit at a desk.

Extend comms beyond inboxes and apps

Display hypertargeted messages in high-traffic areas to eliminate execution gaps and drive engagement with no additional lift.

Push content seamlessly from Firstup to any screen via ScreenCloud
Target by site, department, or attributes
Include digital signage in existing campaigns
Deploy on existing screens or new hardware
Orchestrate all visual communications from your Firstup platform
Measure signage engagement alongside other channels for complete ROI visibility

Connect every corner of your company

Firstup’s digital signage supports the work and goals of every team.

Sync signage with every campaign

Target different content to each shift and facility—or even individual screens—using the same campaign tools you already know.

For internal comms

Bring HR updates to the floor

Make initiatives like benefits enrollment, policy changes, and training more successful by ensuring every employee hears about them.

For HR

Set up screens in minutes

ScreenCloud's cloud-based platform turns any screen into a smart communication hub for Firstup content—using existing displays or turnkey hardware with minimal IT involvement.

For IT

Frequently asked questions

Get quick answers to common questions about Firstup’s digital signage.

Don’t leave your frontline in the dark

Activate every employee and drive measurable results with Firstup’s digital signage.

Book a demo

Recommended resources

When nurses miss critical updates, patient care suffers

January 12, 20261 min read

Our latest platform release: making employee communication smarter, faster, and more personal

November 19, 20254 min read

Firstup Named a Leader in 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions

October 13, 20256 min read

As middle managers vanish, direct managers are on their own to shoulder internal comms—often without enough support

September 12, 202514 min read

Choosing the Best Internal Communication Tools for a More Connected, Engaged Workplace

September 11, 202530 min read

Firstup Q3 2025 Release: Smarter Journeys, Connected HR, Clearer Insights

August 21, 20253 min read