Raising profiles through employee advocacy
Newell
| Case study
Targeted and personalized communications keeps employees engaged and informed
How it started
“Firstup has brought so much value to Newell Brands,” explained Christina Moylan, Manager, Corporate Communications. With the launch of their employee branded app, Newell Now, employees now have one single hub to access all their company information where they are. In addition, employees are empowered to share content to other employees, creating a connected environment.
Where they landed
Newell Now allowed the internal communications team to send the “right content to the right group of employees,” said Christina. “Targeted content has given us the ability to share announcements and events with the right group of team members, without flooding the inboxes of those that don’t need to see a particular message.” Additionally, they’ve been able to create a sense of urgency. Within 30 seconds, they can send a push notification to their employees to get a specific message out. All this is captured with their metrics, where they can see which content is performing best.
Key Insights
Consolidate existing platforms and use Firstup as a single hub of publishing
Empower employees and divisions to share
Use metrics to understand how your programs are impacting results
About
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