Turning employees into advocates

Dorné had seen at a previous company how the Firstup platform contributed to a thriving employee experience while increasing brand awareness. She recognized the potential of what the platform could bring to Tinuiti.

Communiti, powered by Firstup

Shortly after the Tinuiti rebrand, the new advocacy program powered by Firstup was launched: Communiti. Within three weeks, 80% of the nearly 600 employees had registered.

The early results were eye-catching. Tinuiti saw a 2,400% increase in social media impressions generated through content shared from Communiti. Traffic driven to the website via social media more than doubled. Overall, there were two million social media impressions. Also, in the first six weeks, the team was able to track an increase in new subscribers to their email list, and even generated an increase in Marketing Qualified Leads (MQLs) passed to the sales team from Employee Advocacy efforts.

“Firstup has been so incredibly helpful not only from a technical perspective but also simply on the best ways to get the most from the platform. They have been a great partner and are always on hand to be our sounding board and provide support on ways we can enhance our program.”

— Yasmin Interlandi, Communications Manager