Building company culture

Chicago-based HS2 had about 175 employees in 2018, and then came the acquisitions and the rebrand. The expanded company combined HS2 with LunaMetrics, Infield Digital, and Demac Media. The resulting juggernaut is a blend of a digital agency and consultancy that focuses on analytics, creative design, web development, and marketing services.

Launching a rebrand is a challenge for any organization. But it’s especially daunting when you’re a fast-growing business that has just acquired three other companies across the United States and Canada—more than doubling the company headcount. In 2018, when digital agency Bounteous brought together unique office cultures and complementary services, there was a need to forge a unified identity.

Needing a way to connect employees to the company after acquisitions and a rebrand but lacking the ability for employees to share approved content systemically, Bounteous wanted a place where employees could feel more invested in the growing company’s culture.