With over 100 joint customers and growing, Firstup is now an official Workday Innovation Partner

We are thrilled to announce that Firstup was recently named a Workday Innovation Partner. Workday and Firstup have over a hundred joint customers today across every major industry vertical. This new partnership will help current and future joint customers deliver engaging company communications and automate personalized experiences throughout the entire employee journey.

Firstup’s Intelligent Communication Platform extends Workday functionality and provides key capabilities needed to reach and engage employees with personalized company communications. This new partnership will further enhance how customers can leverage both platforms while opening doors for new capabilities that further enhance the employee experience for joint customers.

“As the employee experience market continues to grow, employee communications has emerged as an important segment. While all the vendors overlap a bit, today these segments are distinct. And Firstup, a leader in the comms segment, offers essential communication capabilities as a complement to solutions in core HR platforms and EXPs.”
– Josh Bersin, Global HR Industy Analyst

Organizations already have a lot of data on their employees sitting in HR systems like Workday. Firstup helps organizations activate that employee data to deliver a more personalized and engaging communication experience. The Firstup platform continues to learn more about each employee — such as preferred communication channels, time of engagement, and topics of interest — and combines that with attribute data to ensure future communications are as timely and relevant as possible.

As a Workday partner, Firstup’s platform helps joint customers:

• Delight and retain employees with timely, tailored messages at any moment along their journey
• Create the right audience for every communication using multiple employee attributes
• Build meaningful content using drag-and-drop editing and rich styling capabilities
• Scale effortlessly by automatically triggering experiences based on each employee attribute data
• Turn insights into action by viewing key engagement metrics across the entire employee journey

To learn more about why an Intelligent Communication Platform is an essential new piece of technology to help organizations connect and engage their workforce, check out the latest research report from Josh Bersin, the leading global HR industry analyst.