Today, at Attune, our DEX summit, we wowed attendees with a preview of our newly reimagined FirstUp Studio and announced a new set of products – Content Microapps! These new products are designed to give communicators, operational leaders, human resources and IT managers the power to orchestrate the digital employee experience while making it easier for any employee to create personalized, compelling and impactful content—no training or coding required.
“Around the globe, the pandemic has altered our lives profoundly and permanently, as individuals, organizations and societies. We can’t yet foresee the future effects of all these changes, but we can embrace that in moments of drastic change, there is incredible opportunity for our greatest progress. I’m thrilled to introduce the new FirstUp Studio and Content Microapps, this is what progress looks like. This is the real future of work.”— Tim Christensen, Chief Technology Officer
The new FirstUp Studio brings the best of content design, marketing automation technology and analytics software together into one powerful, intuitive workflow – Smart Publisher. It will transform the way communicators are able to reach every employee and along with Content Microapps, will provide a whole new way to engage workers. Smart Publisher makes its debut in early Summer 2021, with new and exciting features continuing to roll out through the Fall.
Designed to help teams hit the ground running, the intuitive Smart Publisher creates a simplified 4-step workflow that’s easy enough for the newest communicators, yet makes experienced users more effective. In minutes, users can target their audience down to the individual employee, design compelling content from a rich library, automate delivery and prompt engagement using campaign logic, and even predict how their messages will perform. At the same time, employees get a better stream of content that’s personalized and delivered to them at the optimal time and place.
“Our company has a deep belief that shapes our choices. We believe that every worker should be able to access the information, resources or people they need to do their best work. We believe every employee should be informed, connected and feel that they are valued—regardless of their role, location or status. At Attune we addressed how we as business leaders can ensure that all employees from the front line to corporate headquarters have access to a digital experience that empowers them to stay connected, feel supported and ultimately thrive.”— Nicole Alvino, Co-founder and Chief Strategy Officer
With Smart Publisher, anyone can create targeted, professional-grade content
Smart Publisher guarantees that the right employees will see and respond to intended messages. The all-in-one workflow helps to target audiences, compose the most effective content, orchestrate delivery, automate follow-up, and even predict how content will perform.
- Target – Dynamic targeting capabilities address organizational complexities while being easy to use. Precise, real-time segmentation allows the user to effectively target and reach the right audience with relevant information. FirstUp Studio continually pulls in data and attributes from multiple enterprise systems providing always-accurate, granular targeting—creating personalized and relevant experiences down to individual employees.
- Compose – Employees today expect a rich, consumer-style content experience and studies show engagement can be improved by as much as 90% when content is well-structured, visually appealing, and easy to consume. Yet creating professional-grade content has not been easy—until now. FirstUp Studio makes it incredibly simple for anyone to create stunning, brand-approved content that pops.
- Orchestrate – The FirstUp Studio intelligent orchestration engine provides personalized delivery based on user behaviors and preferences. It automates coordination, allowing communicators to focus on the content, while employees get less noise and focus on the most important information first.
“The new FirstUp Studio is bold, clean and easy to use. The phrase ‘game changing’ is overused, but that’s what this is. I could see this orchestration engine as air traffic control that can transform communications and improve the employee experience. Communicators now don’t have to be tied to a specific channel, which solves a huge problem. Now we can push out customized content to specific audiences with a lot of design and creative freedom. As a long-term Firstup customer and new FirstUp Studio beta tester, GSK has begun to see massive time savings and productivity gains through Firstup.”— Joe Lees, Director of Internal Digital Communications and Government Affairs, GlaxoSmithKline (GSK)
Create and deliver targeted content experiences anywhere into any digital system through no-code widgets with Content Microapps
Content Microapps take the FirstUp Studio intelligent orchestration engine to another level, providing a whole new way to engage workers on platforms like Sharepoint, Salesforce, digital signage solutions, and more. Content Microapps can be used to quickly configure and customize embeddable content widgets to deliver fresh, personalized content that requires no IT maintenance or code.
- Customize – Content Microapps have self-service design options to format color, fonts, and transitions for branding without the need for a designer, creating an easier and more effective way to publish content and engage employees.
- Customized Viewing Experience – Easily adjust layout, prioritize content and select inline or desktop views to allow employees to consume content within the microapp rather than navigating to a new tab, reducing context switching and improving focus for employees.
- Feedback, Engagement, Action – Content Microapps include translation, give every employee the ability to provide two-way feedback and allow external sharing. The comment and engagement features ensure all employees have a voice, encourage ideas and support the corporate culture.
Interested in learning more about the FirstUp platform?