How to Establish and Maintain Brand Integrity

”There is one thing that we all have to have and maintain at all times, and that’s integrity. Because the moment you lose integrity with an employee, with an outside customer, you’ll never get it back.”

Greg Sexton is Chief Operating Officer of Century 21 Real Estate LLC. Greg has been with Anywhere Real Estate, Century 21’s parent company, for over a decade and has received numerous awards for his leadership. As COO, Greg leads both domestic and international operations including tech tools and apps, learning, and he oversees the field servicing staff. In this episode, Greg talks about the best-in-class tech tools Century 21 offers to employees, how to maintain the integrity of your brand, and having a game plan ready so your team knows exactly what to do in any challenging situation.

”You’re always going to have an experience potentially where it’s not great with an employee. And other employees watch to see how you react to a bad situation – let’s call it a bad apple that might be in your organization. And I think that’s just as important as how you treat those employees that are doing great. How do you also react to those employees that aren’t doing the right thing?”

• How to be an effective leader at a large company
• Tips for handling conflict
• How to decide when an employee mistake is a deal breaker

”Your employees are looking for you to step up and lead. And I think you do that by being very decisive. When times are tough for your employees, they want to see you stepping up and taking control and being decisive in the decisions that you make, because they want to see that everything’s under control.