How to Create One Employee Superapp to Rule Them All

”Our associates shouldn’t need to know all of the different business platforms that we use to support them. What they should do is enjoy an end-to-end experience that stays with them and is frictionless.”

Richard McColl is Vice President of People Technology at Walmart. Richard applies Human Centric Design, Design Thinking, AI, and Technology to the associate experience at Walmart. Prior to joining Walmart, Richard served IBM for over 18 years, having held several leadership roles including Vice President and Senior Partner, Talent Technology Practice Leader. And on this episode, Richard is discussing the ins and outs of Walmart’s Superapp, applying design thinking to the employee journey, and crafting one seamless digital experience that can do everything from inform employees about their credit score to support their mental wellbeing.

“We’ve had many different benefits programs available to associates. And we pride ourselves on that. But if you have those across a number of different systems, you’re putting a friction point of discoverability, navigation and different experiences and logins. All of those things create the potential of lower adoption.”

• Tips to make your own employee superapp
• How to integrate education into the digital employee experience
• Ideas on applying human-centric design to the digital employee experience

“When we haven’t used design thinking from an end to end approach to implement a tool that’s part of a process and not an experience, we’ve missed the mark.”