Podcast

How to Create a Magnetic Employee Value Proposition

Michael Trout Social Card
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Firstup
March 16, 2023
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”Once someone feels like they belong in the organization, that’s when the magic happens. Then they have a mission and purpose. That’s when their career with the company starts.”

Michael Trout is VP and CHRO at State Farm, leaders in mutual insurance and the largest property, casualty, and auto insurance provider in the U.S., with over 60,000 employees. Michael has been with State Farm for more than 30 years, having served in different leadership positions including VP of Operations in Human Resources. And on this episode, Michael is discussing how to improve employee value proposition, why you should accept a lateral position change, and using AI to customize the digital employee experience.

”My director wanted somebody who understood the business but could also communicate with the employees, create followership, connect with employees and build relationships. That’s the skill that’s probably helped me throughout my whole career is you have to be able to speak business. If you can’t speak business, you lose credibility in the boardroom.”

Listen in to hear

  • How State Farm is improving first line leadership through a coaching tool called Real Performance
  • Why virtual programming is a great way to get employees involved in ERGs
  • Ideas for offering employees opportunities to connect in-person and online
”It’s always about promotion, promotion, promotion. My argument is, ‘Learn as much as you can so that when you’re promoted, you have a leg up and you have an advantage over the people who don’t have all of those experiences across the organization.’”