Firstup for Workday

How Firstup Extends Workday to Create More Personalized and Timely Employee Experiences

Organizations are continually looking for ways to improve employee engagement and deliver a better employee experience. With so many platforms and tools in use, one challenge is ensuring that interactions with employees are not only timely and relevant but also personalized for each employee. This is where Firstup, an intelligent communication platform, comes in. By integrating with Workday, Firstup extends the capabilities of the HR system to deliver personalized and timely messages.

Understanding Workday and Firstup

Workday is a leading human capital management (HCM) platform that helps organizations manage HR, payroll, finance, and talent management. It stores vital employee data such as job roles, departments, locations, and other personal attributes. While Workday is a powerful tool for managing employee information, it does not inherently specialize in personalized communication.

Firstup, on the other hand, is an intelligent communication platform that improves the way organizations engage with employees. It provides a centralized platform, where communications can be personalized, targeted, and distributed across various channels. Firstup uses automation and intelligent delivery to ensure employees receive the right information at the right time, thereby increasing engagement and productivity.

How Firstup Extends Functionality

By integrating with Workday, Firstup leverages the employee attributes stored in the HCM system to drive more personalized, timely, and relevant communications. Here’s how the integration enhances the communication experience:

1. Access to Rich Employee Attribute Data for Targeted Messaging
Workday contains a wealth of employee information, including job titles, departments, locations, and even performance data. Firstup can pull in these employee attributes from Workday to create segmented audiences and targeted communication lists. For instance, if an organization needs to send out an important policy update to employees in a specific department or geographic location, Firstup can automatically identify and segment the relevant recipients based on Workday data.

This targeted approach ensures that employees only receive messages that are relevant to them, reducing noise and increasing the likelihood that they will engage with the content. For example, new hires could receive onboarding resources tailored to their specific roles and locations, while senior employees might get leadership development content.

2. Personalized Employee Communications
Beyond segmentation, Firstup allows for highly personalized communications. By using employee attributes from Workday, the platform can customize messages with personalized greetings, information about upcoming events, or even messages tied to key milestones such as work anniversaries and promotions. The integration ensures that every employee feels like the communication is meant specifically for them, which can significantly enhance engagement.

For example, instead of sending a generic company-wide email about a new training program, Firstup can use Workday data to personalize the communication. Employees can receive customized messages that speak to their individual career development plans, or that highlight training opportunities aligned with their roles.

Timing is everything when it comes to employee engagement. If a message is sent too early, it may be overlooked; too late, and it may lose its relevance. By integrating with Workday, Firstup can automate communication delivery based on key events in an employee’s lifecycle.

For example:

• Onboarding: Automatically send a welcome message to new hires with essential resources on their first day.
  
• Role Changes: Notify an employee about the new responsibilities and learning opportunities when they get promoted.
  
• Anniversaries: Celebrate work anniversaries with personalized recognition messages.

The timing of these messages can be triggered by real-time changes in Workday, ensuring that employees receive timely updates relevant to their current situation.

3. Omni-Channel Delivery

Workday data combined with Firstups intelligent communication platform also supports a multi-channel approach to employee engagement. Employees today access information across various platforms, from email to mobile apps and even digital signage in offices. Firstup allows organizations to reach employees on the channels they prefer, while ensuring that the messaging remains consistent and targeted based on Workday attributes. This flexibility helps to maximize reach and engagement, ensuring no employee is left out, no matter where they are or how they prefer to receive information.

4. Employee Activity Data to Improve Engagement

By pulling in employee attributes and engagement data from Workday, Firstup doesn’t just deliver communications—it also provides insights. The platform tracks how employees interact with messages (e.g., open rates, click-through rates, and content engagement) and combines that data with Workday’s employee information to provide actionable insights.

For example, if certain employee groups are less engaged with internal communications, HR teams can identify patterns and adjust their strategies. Perhaps certain locations prefer specific communication channels, or maybe there’s a need to send more personalized content to a specific department. The combination of Firstup’s engagement analytics and Workday’s employee data provides a powerful feedback loop for continuous improvement.

5. Universal Employee Profile

The Firstup universal employee profile is a centralized, dynamic profile that aggregates employee attribute data such as job roles, locations, departments, etc. from Workday with employee activity data such as interests, likes, comments, and communication preferences. By combining data from these various sources, it creates a comprehensive view of each individual within an organization. This unified profile enables more personalized and targeted employee communications by providing a complete understanding of each employees unique characteristics and needs. With the universal employee profile, organizations can deliver relevant content and timely updates across multiple channels, ensuring that every communication resonates with the intended audience and supports a more connected workforce.

Real-World Applications

Imagine a company-wide benefits enrollment campaign. With the integration of Workday and Firstup, HR teams can:

• Segment employees based on their location and employment type (e.g., full-time vs. part-time) to send only relevant enrollment information.
  
• Use personalized messages that greet each employee by name and provide specific links to their benefit enrollment portal.
  
• Automate reminder messages for those who haven’t yet enrolled, triggering them based on data in Workday.
  
• Deliver updates across various channels, such as mobile push notifications, emails, and even workplace chat tools like Microsoft Teams.

By leveraging Workdays employee attributes in this way, HR and Communication teams can improve the effectiveness of their communications and ensure that employees have all the information they need to make informed decisions.

Conclusion

With over 100 joint customers and growing, Firstup was recently named an official Workday Innovation Partner. This new partnership will help current and future joint customers deliver even more engaging company communications and automate personalized experiences throughout the entire employee journey.

This intelligent approach to communication not only enhances employee engagement but also streamlines HR processes, making it easier to keep everyone informed and aligned with the organizations goals. In a world where personalization and timing can make all the difference, the Firstup-Workday integration is vital for delivering a modern, consumer-like employee experience.

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