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Firstup extends its AI suite with new built-in agentic capabilities

Firstup extends its AI suite with new built-in agentic capabilities
Firstup
March 9, 2026
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AI in the enterprise is evolving quickly. But for most organizations, it’s still limited to drafting content or summarizing information. Today, we’re taking the next step.

Introducing Firstup AI, an extended AI suite built directly into our Intelligent Communication Platform. It expands beyond generative assistance to agentic execution; orchestrating communication and action to drive productivity, engagement, and efficiency across the enterprise, from the corporate office to the frontlines.

This is AI designed to deliver measurable outcomes across safety, compliance, onboarding, retention, productivity, and culture.

Fueling the transformation from generative assistance to agentic innovation

Thousands of communicators already rely on Firstup’s AI-powered content and campaign tools every day. Now, we’re building on that foundation to move beyond assistance into action.

“Most enterprise AI tools were built for workers at desks -– not the nurse between shifts or the maintenance technician on the manufacturing line. We built Firstup AI to meet workers where they are,” said Bill Schuh, CEO of Firstup. “Every capability we’re shipping is designed to drive real outcomes: more productivity, stronger engagement, less friction. AI that doesn’t just assist, but acts, means employees, including the frontline and deskless workers, can focus on work that actually matters to the business.”

Instead of adding another standalone AI tool, Firstup AI is embedded directly into the platform millions of employees already use for information and connection. It becomes an intelligent layer inside the flow of work.

How it was built: the five pillars of Firstup AI

Based on extensive input from our customers, Firstup AI’s capabilities span five pillars. Each is designed to strengthen the communications and interactions that keep workforces informed, connected, and productive.

As Cheryl Chavez, Chief Product Officer at Firstup, explains: “Generative assistance alone doesn’t drive organizational outcomes; knowing exactly who needs the content, how to reach them, and what will drive action does. That’s where these new agentic innovations come into play.”

Firstup AI’s capabilities span five pillars: AI search, AI content creator, AI insights, AI actions, AI audience builder

Firstup AI pillars:

AI Search

Employees can ask a question in plain language and receive a direct, accurate answer instantly, without searching across systems, opening tickets, or waiting on HR.


Connects to platforms like Workday, ADP, SharePoint, Google Drive, and ServiceNow, pulling information based on the employee’s role and permissions.


An upcoming Microsoft Copilot integration will extend this experience even further into the tools employees already use.

AI Content Creator

Acts as an intelligent agent within the campaign workflow. Starting from a simple idea, it drafts well-structured, publication-ready content that teams can review, refine, and share.


Supports AI-powered optimization, with future enhancements planned for asset management and expanded AI content creation directly within campaigns. Teams can use it to improve writing, adjust tone, generate subject lines, and surface trending topics.


For the broader workforce, Comment Assist provides real-time coaching to help employees keep dialogue professional and constructive.

AI Insights

Helps organizations understand if, and why, their campaigns are working.

Today, this includes comment sentiment analysis to capture authentic employee reactions without running another survey. Coming soon are automatic trend surfacing and the ability to ask natural language questions such as, “Which employee cohorts showed the most significant change in engagement last quarter?” Insights move from static dashboards to dynamic conversation.

AI Actions (Coming soon)

This will connect Firstup’s agent directly to enterprise systems of record, including Workday, ServiceNow, and ADP. Employees will be able to complete tasks through natural language conversation.


A PTO request that once required logging into a separate system can become an instant transaction inside Firstup. This is where AI moves beyond surfacing information and begins executing work.

AI Audience Builder (Coming soon)

This will allow teams to create complex target segments using natural language prompts.


For example: “New hires in EMEA who started this year and haven’t been active in the last 30 days.” Behind the scenes, the engine continuously learns and refines targeting and campaign suggestions over time.

All backed by enterprise-grade security and governance

Firstup AI runs on the same secure, compliant infrastructure trusted by Fortune 500 organizations every day. Data is encrypted and never used to train AI models. Every response is grounded exclusively in verified organizational content. If authoritative information is not available, the AI does not generate speculative answers. Role-based permissions and administrative governance controls ensure responses are limited to approved systems and content sources.

This is AI built for enterprise trust from day one.

Move beyond points-in-productivity to true cross-workforce empowerment

In closing, Chavez says, “Our AI is so deeply personal and contextual because it’s built upon the robust universal employee profiles, behavioral engagement data, and enterprise integrations that have powered Firstup for years.”

The new Firstup AI suite connects communication and action. It reduces friction across systems. It brings intelligence directly into the daily experience of every employee, from corporate offices to the frontlines.

“We are creating a platform that can anticipate an employee’s needs before they even ask,” Chavez adds.

AI that supports your very human frontline teams

Learn more about the expanded Firstup AI suite

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