Meet the
Workforce Champion
And the 5 Tenets driving their success
There’s a name for the person who won’t accept the communication status quo. The one who sits at the critical intersection of strategy and execution, turning workforce comms into a measurable business advantage. And there’s a common set of principles that guide them.
Who is this new champion?
Workforce Champions don’t share a title. They share a mindset. From frontline managers to the C-suite, they’re the people determined to close the gap between strategy and execution because they know that gap comes at a real cost.
They challenge outdated assumptions, rethink familiar metrics, and uncover the costly blind spots that keep organizations from seeing what’s really happening inside their workforce communications.
And they know reaching employees was never the hard part. Plenty of solutions do that. The real test is whether what reaches people is personalized, relevant, and built to drive the right outcomes.
The Five Tenets of the Workforce Champion
Our latest research, based on interviewing 6,100+ employees across North America and the UK, inspired a whole new framework built around the five principles (or Tenets)
Workforce Champions don’t rely on instinct alone. They put five proven tenets into practice to transform workforce communication into a measurable business advantage.
Together, these principles provide a practical framework for HR, communications, and operations leaders who want to drive stronger business outcomes through better employee experiences. And you can, too!
TENET 1Prove Impact
Turn communication into measurable business results—from stronger retention, fewer safety incidents, improved productivity and efficiency, resulting in proven ROI.
TENET 2Personalize at Scale
Deliver the right message to the right person at the right time, via the right channel, leading to fewer missed updates and a better employee experience
TENET 3Make Comms Actionable
Replace announcements with activation. Clearly define what changed, who must act, and by when.
TENET 4Close the Execution Gap
Bridge the gap between strategy and execution with intelligent communications.
TENET 5Use AI to Empower Every Employee
Give every employee faster answers, smarter communication, and the support they need to thrive.
Over the next months, we'll explore each of these Tenets in greater depth, offering best practices, real examples, and proof of ROI.
Check out what inspires the Workforce Champion
- Introducing the Workforce Champion
Why each tenet matters to a Workforce Champion
The hero changing how organizations connect strategy and execution to drive business outcomes through intelligent communication
- State of Employee Engagement in North America & UK
This is where every Workforce Champion starts
89% of employees say they're engaged, but up to 50% are planning to leave. See what 6,100+ employees told us.
- NEW RESEARCH
This is where every Workforce Champion starts
89% of employees say they're engaged, but up to 50% are planning to leave. See what 6,100+ employees told us.
Ready to take the next step?
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