“We’re really trying to move internal communications into a data-driven function like everything else in our business. So being able to see what content is most popular, how are people looking at it, is it mobile, is it web, how much time are they spending with it. These insights now drive how we target certain messages, how we use our leaders in our communications, what type of information we need more of, or less of, and then using that to tailor change management communications, engagement communications, to have higher impact.”