How does Firstup integrate with Workday to personalize employee communications?

Firstup integrates with Workday to enable highly personalized employee communications by accessing employee attribute data directly from Workday. This allows Firstup to create segmented audiences and deliver tailored messages based on individual roles, locations, or other relevant data. The platform automates communication delivery based on key events in an employee’s lifecycle, such as onboarding or role changes, ensuring content is customized and relevant to each employee’s journey.

What benefits does the Firstup and Workday integration offer for automating employee lifecycle communications?

The Firstup and Workday integration offers significant benefits for automating employee lifecycle communications by delivering personalized and timely messages based on key employee events, such as onboarding, role changes, and anniversaries. This automation streamlines HR processes, reduces manual effort, and ensures consistent communication touchpoints throughout an employee’s tenure, ultimately leading to improved employee engagement and a more connected workforce.

How can Firstup’s integration with Workday help improve employee engagement and satisfaction metrics?

Firstup’s integration with Workday helps improve employee engagement and satisfaction by enabling personalized and targeted communications based on employee attributes from Workday. This ensures employees receive relevant information, reducing digital overload and fostering a more connected workforce. By tracking employee activity data through the platform, Firstup provides insights to continuously improve engagement. Additionally, the combination of employee attribute data from Workday with employee activity data in Firstup creates a universal employee profile, enhancing personalized interactions.

What kind of workforce intelligence does Firstup provide through its Workday integration to support HR leaders?

Firstup provides workforce intelligence by aggregating employee attribute data from Workday with employee activity data from its platform. This offers actionable insights throughout the employee lifecycle, helping HR leaders make data-driven decisions and streamline internal communications. The integration enables understanding of employee interaction with communications, which can inform strategies to reduce digital overload and foster a more productive workforce.

How does Firstup ensure targeted messaging and reduce information overload when integrated with Workday?

Firstup ensures targeted messaging and reduces information overload by utilizing employee attribute data from Workday to create segmented audiences. This allows for the delivery of personalized and relevant communications to specific groups of employees. By delivering content tailored to individual needs and preferences, the platform helps employees receive only the information pertinent to them, minimizing distractions and preventing digital fatigue.

Does Firstup’s integration with Workday support mobile-first communication for a diverse workforce?

Yes, Firstup’s integration with Workday supports mobile-first communication. Firstup is designed to reach employees on their preferred channels, including mobile, which is crucial for supporting a diverse, multi-generational workforce, especially those who may not have regular computer access. The platform’s mobile-first design principles and ability to personalize content are essential for creating seamless digital experiences that cater to varied user preferences.

How does Firstup’s Workday integration contribute to measuring the ROI of internal communications?

Firstup’s Workday integration contributes to measuring the ROI of internal communications by providing employee activity data and insights into how employees interact with messages. This data, combined with employee attributes from Workday, allows for comprehensive analytics that can help track communication effectiveness, employee adoption rates, and overall engagement. These insights are crucial for demonstrating the value of communication initiatives and for data-driven decision-making, aligning with the concerns about measuring ROI of communication tools.

Firstup & Workday

Personalized communication, powered by Workday data

Workday delivers the data. Firstup activates it with timely, targeted communication that reaches every employee.

Book a demo How it works

Trusted by top global brands

Workday and Firstup, better together

Engage, connect, and inspire action across every initiative—from HR announcements to company-wide campaigns—backed by the data you already have.

Less manual workGive teams time back to focus on high-impact work by automating list-building and routine communication.

Personalized reachSend targeted, branded messages to every employee—even frontline workers—on mobile, email, and more.

Unified reportingTrack opens, clicks, and actions across channels in one view, with insights that show which communications land.

Meet every employee moment

Trigger relevant, personalized comms that guide employees through key campaigns—including onboarding, benefits enrollment, policy updates and more.

Segment by role, location, shift, and more
Send personalized messages with specific next steps
Automate follow-ups until actions are complete
Deliver across platforms including mobile, email, and intranet

Turn employee data into employee engagement

Firstup extends Workday’s capabilities to deliver communication that’s always personalized, timely, and relevant.

Target with data-driven precision

Stop broadcasting one-size-fits-all messages and start reaching exactly who needs to hear them.

Segment by role, location, shift, or manager
Use real-time updates to keep audiences accurate
Eliminate manual exports and file uploads

Personalize messages and perfect your timing

Make every message feel like it was created just for its recipient—because it was.

Deliver content that matches each employee’s stage and role
Send branded, polished communications that always hit their target
Automate reminders for incomplete tasks and missed deadlines

Meet employees on every channel

Deliver messaging across email, mobile apps, digital signage, and more.

Reach employees on their preferred platform
Adapt message format for each channel
Achieve complete workforce reach across all locations and work styles

Put employee activity data to work

Track how employees engage with messages and combine with Workday data for actionable insights.

Monitor open rates, click-through rates, and engagement
Identify when employee groups are less engaged and adjust strategies accordingly
Create feedback loops between data and analytics for continuous improvement

Build a full picture of every employee

Create robust employee profiles by aggregating Workday attributes with Firstup engagement data.

Combine HR data with behavioral insights for deeper context
Understand not just who employees are, but how they engage
Use profiles to power precise targeting and relevant campaigns

Frequently asked questions

Get quick answers to common questions about Firstup's integration with Workday.

Reach the people behind the data

Make internal comms faster, sharper, and more effective with Firstup and Workday.

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