At Big Lots, a major obstacle to an aligned, innovative culture was one-way email communication that failed to reach 75% of their workforce. By implementing a modern communication platform called “The Beat,” they opened multidirectional channels for all 35,000 associates to share feedback, ideas and recognition.
The results were game-changing:
- 9,000 more associates reached than before
- 51% increase in post engagement year-over-year
- $10M+ saved/reinvested from employee ideas
Download the full case study to learn Big Lots’ multidirectional communication strategies, including:
- Segmenting topics for relevant content
- Guidelines balancing governance and autonomy
- Using videos, polls & social media appeal
- Onboarding and leadership engagement tactics
- Quantifying the payoff in savings and a culture shift
Don’t let one-way communication hinder your organization’s potential. Give your entire workforce a voice and start tapping into their ideas and innovation.
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