The Strategic Communicator’s Advantage

Internal communications isn’t just about keeping people informed—it’s about creating competitive advantage.

Companies with engaged frontline workers see improved operational performance. This isn’t about feel-good metrics—this is for revenue-generating, competitive differentiation that positions your communication function as essential to business success.

Join experts from Segal Benz and Firstup as they reveal how to position internal comms as a revenue-generating competitive advantage rather than just overhead.

What You’ll Learn:

• How to build the business case that positions internal comms as revenue-critical
• Frameworks for measuring communication’s impact on business outcomes
• Real examples of how communication excellence drives competitive advantage