Built Tough: How Ford innovated to deliver a transformational employee experience

Building and innovating the employee journey — how Ford Motor Company mobilizes its global workforce

Ford Motor Company—a “family company” with over 100 years of innovation—has built a proud workforce “anchored in shared beliefs and ideals … seeking to create a culture of belonging for every employee.” 

Like many Fortune 500 companies, Ford now finds itself amid a massive transformation to innovate for their next hundred years. With the challenge of communicating with an audience of 200,000+ workers ranging from interns, office workers, frontline workers, hybrid workers, and retirees, it has never been more important to align and mobilize their workforce.

Sit down with Marisa Bradley, Director of Internal Communications, as she chats with our own Sonia Fiorenza about how Ford is bringing its Built Ford Tough motto into action. Learn how they delivered communications and elevated trust during an unprecedented year, supported organizational goals through improved employee input, and elevated their storytelling to engage and motivate teams.

Listen and learn how the communications team at Ford works to:

• Utilize their internal communications program in the recruitment and retention of employees
• Innovate to address the challenges of communicating to an incredibly diverse workforce 
• Prepare for the Future of Work, and the challenges of motivating a hybrid workforce
• Implement software to support their team, and the results they achieved

Presenters

Marisa Bradley
Director Internal Communications, Ford Motor Company

Jenn Corney
Manager, Employee and Retiree Communications, Ford Motor Company

Sonia Fiorenza
VP, Communications & Engagement Strategies, SocialChorus