Time to think like a marketer

IABC Conference World Conference

SESSION TRACK: Internal Communications; Leadership
SPEAKERS: Brittany Barhite, Strategic Advisor
FORMAT: Interactive Workshop

Time is running out …. change your communication ways before it is too late.

Do you recognize these subject lines from marketing emails? Do your internal communications have similar clickbait messages to break through the noise and help employees pay attention to your content? The way employees want to receive information today has been shaped by their experiences as consumers. As internal communicators, we need to update our communications to resemble their consumer experience. Communication needs to happen in an easy to access, targeted, personalized, and relevant way.

Start thinking like a marketer and adjust your internal communications strategy to be more effective. It’s a consumer’s world and it’s TIME your employee messages reflect this.