Pricing
Built to grow with your workforce
Firstup pricing helps you start with what matters most, with our team guiding you to the right capabilities and helping you scale as your communication strategy evolves. Connect your entire workforce, deliver personalized communications that drive action and outcomes across the employee journey.
EssentialReach every worker
You can:
- ✓Reach every employee on email, web, and a mobile app branded for your company, all from one publish action
- ✓Target the right people with audiences built from your HR and people-system data in a single employee profile
- ✓Create and plan polished content with drag-and-drop editing and a shared campaign calendar
- ✓Make sure messages land by automatically retargeting employees who haven't engaged or taken action
- ✓Give employees instant answers with Al Search across your program and connected systems
- ✓Measure what works with campaign analytics on reach, opens, and engagement across every channel
ProfessionalIntelligently deliver communications
Everything in Essential, plus:
- ✓Write faster and stay on brand with Al-powered content creation and governed templates for every publisher
- ✓Reach each employee at the right moment with Al-enabled delivery that picks the best channel and time for every person
- ✓Target by behavior, not just role, reaching employees based on whether they've opened, acknowledged, or engaged with past communications
- ✓Meet employees where they already work with embedded widgets in tools like SharePoint and ServiceNow, plus one-click shortcuts
- ✓Build two-way engagement with employee posts, polls, and translation into each employee's language
- ✓Show leaders the impact with an executive dashboard, Al sentiment insights, and data export to your BI tools
PremierPersonalize every moment of the employee journey
Everything in Professional, plus:
- ✓Automate the employee journey with a no-code builder and ready-made templates for onboarding, benefits enrollment, change, and more
- ✓Trigger the right message automatically when key dates or HR events happen, such as a first day, a promotion, or a return from leave
- ✓Adapt every path to each employee with decision splits, deadline countdowns, and exit criteria
- ✓See what's working at every step with journey analytics updated daily
- ✓Create a single digital front door with personalized homepages, knowledge hubs, an employee directory, and search across your documents
- ✓Put self-service at employees' fingertips with instant access to pay stubs, PTO balances, and service tickets from the systems they use most
Content Creation
Creator Studio
Build branded, personalized, and meaningful campaigns using drag-and-drop
editing and rich styling capabilities. Create content that fits for any device or channel automatically
Calendar
Streamline campaign planning with an enterprise-level strategic calendar that offers a comprehensive view of past, current, and future campaigns. Filter views by topics, authors, company initiatives, and more.
AI Content Creator
Generate compelling topics, titles, descriptions, and adjust tone and formality using AI. Empower employees to improve overall writing and tone in comments using AI.
Brand Governance
Empower publishers of any level to maintain brand consistency and guidelines with custom and targeted branded templates, with the ability to pre-set branding, content layout, intended employee audiences, and even intelligent delivery settings.
User Generated Content
Drive engagement and collaboration by enabling employees to submit their own posts directly from their employee experience on mobile and web. Posts can then be automatically approved or sent for review by an admin before final submission.
Polls
Gather a pulse on your organization with polling capabilities. Choose from various formats like CSAT polls, star ratings, and more.
Translations
Translate campaigns to the end user's language across all channels with a simple translation icon. Firstup supports all AWS translations.
Advanced Translations
Translation at point of publishing. Publishers write content in their native language and then publish to a Topic that is pre-set to immediately publish in a designated language.
Communication Delivery
Universal Employee Profile
Harness a single view of each employee with attributes from external people systems and ongoing employee behavioral data to deliver personalized, timely, and meaningful communications
Audience Builder
Combine multiple data sources using employee attributes, behavioral data, location, department, and more to personalize campaigns. Supports complex segmentation to ensure personalization to the right audience.
Retargeting
Automatically resend campaigns to employees who have yet to engage or take a required action, using alternative channels, while excluding employees who have already acted. Keeps critical messages working until the action is complete.
Email Delivery
Deliver branded, responsive emails and newsletters from the same publish action used for mobile and web. Reach employees in their inbox, send on behalf of leaders with author aliases, and track every email in Firstup analytics.
Web Experience
Give employees a browser-based home for news, campaigns, shortcuts, and resources, with the same design and navigation as the mobile app. Accessible from any desktop, laptop, or shared device with SSO or non-SSO login.
Mobile App
Reach every employee with Firstup’s native mobile app for iOS and Android, downloaded from public app stores. Once employees sign in, the app delivers your company-branded experience, with a consumer-grade feed, push notifications, biometric login, and support for non-SSO frontline workers.
Behavioral Attributes
Build audiences based on how employees actually engage with communications, not just their HR attributes. Target employees by behavior, such as who has opened, acknowledged, or not engaged within a set period, directly in Audience Builder.
Engagement Boost
Leverage machine learning to take the guesswork out of deciding who, where, and when to send the right campaign. Avoid spamming employees while increasing engagement by optimizing the right channel and time to notify each employee.
Microapps
Deliver targeted content experiences directly from the Firstup Creator Studio into ThirdParty Channels. Configure and customize embeddable content widgets to deliver fresh, personalized content with no IT maintenance or code.
Microsoft Teams Integration
Streamline access to information employees need with Firstup Web Experience embedded directly in Teams. Create content with a Firstup Topic and publish to a Teams Channel. Available on AppSource.
White-Label Mobile App
A fully branded iOS and Android app published with your company’s name, icon, and colors. Offers the same capabilities as the Mobile App, with distribution through public app stores or MDM, giving employees a company-owned mobile experience.
Microsoft Intune
Deploy and manage the Mobile App across managed devices through Microsoft Intune. Enables secure, policy-based distribution of the Employee Mobile App to enrolled devices, with centralized app management for IT.
Knowledge Discovery
AI Search
Give every employee a single place to get answers. AI Search searches across your Firstup program and connected systems to deliver instant, natural-language answers personalized to each employee.
Shortcuts
Shortcuts give single-click access to all the direct links, link collections, and integrations available to your employees. Shortcuts are pinned to the top of your mobile and web homepages and can be targeted by audiences for the ultimate personalized experience.
Personalized Homepages
Create multiple targeted landing experiences for different employee segments, ensuring everyone sees content that matters to their role, location, and context.
Knowledge Hubs
Create accessible and intuitive landing pages for your critical information, efficiently showcasing key resources, tools, content, people, or communities for your employees.
Search MCP
Connect your Firstup platform to external AI assistants like ChatGPT and Microsoft Copilot through the Model Context Protocol. Employees can ask a question in their AI assistant and retrieve answers, communications, and resources from across the Firstup platform, without leaving the tool they are already in.
Productivity Integrations
Provide employees with access to essential applications by integrating with systems like ADP, SAP Concur, ServiceNow, Zendesk, UKG, Workday, Dayforce, and SAP SuccessFactors, allowing them to easily view PTO balances, pay stubs, service tickets, and more.
Integrated Search
Integrate Firstup with your existing document storage systems to seamlessly search, locate, and open documents across SharePoint, Google Drive,
ServiceNow, and more.
Employee Directory
Allow employees to easily locate coworkers in other departments or geographic locations, all within the universal search bar—along with contact information and org charts.
Journey Orchestration
Journey Builder
Design automated, multi-step employee journeys in a no-code visual builder. Combine messages, timed waits, decision splits, and channel routing, and get started quickly with pre-built templates for onboarding, benefits enrollment, change management, and more.
Journey Flows
The sequence of steps an employee moves through in a journey. Each step can reuse existing content or create new posts, require a response, and adapt to what the employee has done, with separate tracks for managers and employees.
Date Triggers
A journey that is triggered when Firstup recognizes a date has been realized, such as the first day of employment or the start of open enrollment.
Event Triggers
A journey that is triggered when Firstup detects a change in HR, operational, or behavioral data, such as a transfer, promotion, or return from leave, or an employee who hasn’t engaged within a set period.
Decision Splits
Send certain members of a journey down one path and other members down a different path based on each member’s data, such as tenure, role, location, etc.
Count Downs
A journey that has a specified end date that must be met, like security training, and sequences communications based on a member’s progress toward the goal.
Exit Criteria
The condition that concludes a journey for each member based on completion of all steps in the journey path or for all members based on a date specified by the publisher.
Insights & Analytics
Engagement Insights
Measure the performance of every campaign with a built-in analytics dashboard. Track reach, impressions, opens, time spent, acknowledgments, and reactions across all channels, with views by campaign, topic, and initiative.
Executive Summary Dashboard
Give leaders an at-a-glance view of communication program performance. Summarizes reach, engagement, and adoption trends across campaigns, channels, and audiences, so executives can see the impact of communications without digging into campaign-level reports.
AI Insights
Analyzes employee communications and feedback across channels to detect tone and sentiment trends.
Direct Data Export
Export communication and engagement data in multiple formats, or transfer it securely via API to business intelligence tools like Power BI and Tableau, so you can combine Firstup insights with your broader enterprise reporting.
Journey Insights
Unlock the power of data with Journeys Insights, providing comprehensive analytics across all stages of your communication journeys. Gain visibility into engagement metrics, track the effectiveness of individual journey steps, and optimize outcomes with daily updates. Journeys Insights empowers organizations to refine employee communications, drive strategic alignment, and increase engagement, making every touchpoint impactful.
Frequently asked questions
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