Modernizing your healthcare communication can deliver a 398% ROI
See how leading healthcare organizations used Firstup to cut attrition, reduce serious safety incidents, and save substantial hours each year.
- 398%
ROI
- $8.9M
in total benefits for a 10,000 employee organization
- <6 months
payback period
Modernizing Healthcare Communication to Drive Workforce Engagement and Operational Excellence: A Spotlight on Firstup
Your frontline can't engage with what they don’t see
Healthcare organizations run on distributed, frontline-heavy workforces, yet the people delivering patient care are rarely sitting at a desk with an open inbox. Most internal communication still depends on email, static intranets, and manager-led cascades that were never built to reach them.
The result is a workforce that's disconnected from leadership, disengaged from company culture, and at greater risk of missing the updates that matter most: safety protocols, compliance changes, and operational shifts.
What this Spotlight reveals
Forrester Consulting interviewed healthcare leaders who are using Firstup and combined their experiences into a rigorous three-year financial analysis. The full study explores the communication challenges affecting engagement, safety, and retention; presents a risk-adjusted financial model with quantified benefits and costs; shares insights from healthcare executives; explains the methodology behind the 398% ROI and $8.9 million total benefits findings; and provides benchmarks to help you build your own business case for investing in workforce communication.
- $4.7M
saved for a 10K employee organization with 4% reduction in attrition
- 69K hours
productive time saved
- 30%
reduction in serious safety incidents
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WHERE THE $8.9M COMES FROM
Three-Year Benefits Breakdown (Risk-Adjusted PV)
- Frontline employee retention$4.7M
- Employee productivity savings$2.3M
- Safety & compliance risk reduction$1.1M
- Communications team efficiencies$533K
- Legacy solution cost savings$336K
The power of unified workforce communication
Firstup replaces fragmented workflows with a single platform for creating, targeting, delivering, and measuring employee communications across every channel. The stats on the right are from our recent Forrester Total Economic Impact Study, on which the Spotlight is based. Below is how we deliver on those numbers.
- Personalized communication by role, location, audience, or segment
- Multichannel delivery across mobile, email, intranet, digital signage, and more
- Analytics to understand reach, engagement, and effectiveness
- Centralized workflows that reduce manual effort and duplicated work
- Better reach for frontline, deskless, and desk-based employees