Firstup Report

The Perfect Storm: Building the Future-Ready Workforce

Three unstoppable forces are converging to create a perfect storm that threatens to leave 2.7 billion workers behind. Learn how leading organizations are protecting and empowering their workforce for whatever comes next.

As technological innovation accelerates at an unprecedented pace, organizations face mounting pressure to upskill their workforce while battling an escalating employee wellness crisis. 80% of enterprises plan to adopt AI by 2026—yet at this pivotal moment of transformation, our frontline workers are at risk of not receiving the right training and support to make this transformation. Without the ability to reach each employee with the relevant information they need when they need it, organizations risk falling behind.

Download the comprehensive report to discover:

  • The critical communication gaps affecting 80% of the global workforce
  • Why traditional systems are failing, with 54% of deskless workers having limited email access
  • How communication preferences are shifting, with 42% of workers preferring direct manager communications
  • The business impact of poor communication on employee engagement and productivity
  • Key findings on what deskless workers actually want from workplace communications and why it matters

Don’t let your workforce get caught in the eye of the storm. The convergence of accelerating AI adoption, workforce wellness challenges, and failing communication strategies creates an immediate imperative for organizations to modernize their approach.

About the Research

Firstup surveyed 1,000 U.S. adults working in deskless roles through Pollfish, an online survey platform, in October 2024. The survey aimed to explore the communication challenges and preferences of deskless employees across various industries.

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